Marketing
Multifamily Influencer Marketing: Lessons From Taylor Swift and Travis Kelce (But Mostly Taylor)
You don’t have to be a pop megastar or a Super Bowl winner to benefit from this kind of marketing. (Though, if you are, it couldn’t hurt.) But you can learn from them to boost your brand!
MHN Executive Council: More Ways to Support Your Team’s Mental Health
Strategies to improve employee retention and avoid worker burnout.
Roundtable Discussion: Marketing the C-Suite Cares About
Executives from leading firms weigh in on the marketing practices that company leaders value most.
MHN Executive Council: The Amenities You Need Now
You might already have these must-haves. Read what our experts have to say.
FirstService Residential Case Study: Fall Maintenance at Residential Communities
Property operators share advice on how to prepare properties for fall.
Top Marketers: How PR and Marketing Complement One Another
Public relations veteran David Ebeling on how marketing and PR work together to achieve success.
9 Multifamily Marketing Trends That Are (Thankfully) Over
Remember picking a company name that starts with A1 so you would be listed first in the phonebook? (Remember phonebooks?) Here are some marketing fads that have fallen out of fashion.
MHN Executive Council: Data-Based Decisions
What KPIs are important to multifamily? Executives weigh in.
Heatproof Community Events for Your Residents
Helpful tips to keep your residents cool and connected, even when temperatures soar.
Quick Tips: Marketing for Student Housing
From knowing your audience to growing your social media presence, these steps make a big difference.