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Fall Leasing Strategies

High-impact tips to get your team through winter.

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Could the US Be Heading Toward a Major Shift in How Capital Gains Are Taxed?

Lower taxes could spur the movement of capital into real estate and other assets.

Where Agentic AI Earns Its Keep in Multifamily Operations

The useful question is not, “Is AI helping?” It is, “Can we see the impact of AI in the numbers we already report?”

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The American Housing Market Isn’t Frozen. It’s Fracturing.

Pay attention to the data, not the headlines.

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The “We Don’t Have Time” Excuse Is Maybe Why You’re Always Out of Time.

This risk is visible, emotional and easy to postpone.

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What Is Business Continuity Planning?

It’s not just about surviving a disaster or event. It’s about keeping momentum through disruption.

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Apple Maps Is Getting Ads: What Apartment Marketers Should Know

Here’s why the update could greatly expand your reach.

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Why Residents’ Voices Are Your Best Renewal Asset

By prioritizing authentic voices, operators can move beyond surface-level reputation management and toward something far more valuable.

Checklist

The Consistency Trap: When ‘Fair’ Policies Create Unfair Risk

Relying solely on an algorithm could potentially create a real problem. Here’s what to look out for.