How to Attract Pet-Loving Residents Through Your Marketing Efforts

Many communities have become pet-friendly. Here's how to take it a step further.

I mean, how can you NOT include them in your marketing material? Image credit: Chevanon Photography via

By now it’s no secret that being pet-friendly is crucial to attracting today’s renters. According to a recent study by apartment operator Cortland, 82 percent of Gen Z apartment renters say having a dog influences the decisions they make related to housing.

Many operators have responded by modifying their policies to become exceedingly pet-friendly, including easing restrictions, offering pet-fee incentives and bolstering their properties’ pet amenities and services. They can take it one step further by prominently featuring their pet-centric initiatives in their marketing efforts.

For instance, if the property partners with a local shelter or veterinarian, teams should not be shy to include it in their online materials about the community. The Cortland survey indicated that 70 percent of respondents are more likely to do business with a company that openly supports dog causes and charities, so including any such efforts in marketing materials can help sway these potential renters.

That is not the only way, naturally, to effectively include pets in marketing efforts. Here are a few additional ideas:

Utilize Social Media in a Pet-Centric Fashion
While social media is a useful and sometimes entertaining tool for existing residents, prospective residents often peruse these outlets as well. When these prospects observe pets and their owners regularly featured on these channels, it could help sway them to live there. It’s a chance for their Newfoundland, Chad, to have his turn in the spotlight. It conveys a decidedly pet-friendly vibe, as well.

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