5 Ways to Harness the Power of Word-of-Mouth Marketing

Tips to boost social media advocacy among renters.

In the digital era, social media stands as a linchpin in the renter’s journey. According to a 2023 recent study conducted by Statista, a staggering 79 percent of renters rely on social media platforms to explore housing options and gather insights from their peers.

Professional photography at community events boosts social media engagement by showcasing high-quality images that enhance your online aesthetic. Photo by Gary Spector Photography at MHN Excellence Awards Event

As the dynamics of communication evolve, word-of-mouth marketing on social media has become a pivotal force in shaping perceptions and influencing decisions.

With platforms such as Facebook, Instagram and X serving as virtual gathering spaces, the power of social media advocacy is undeniable. Multi-Housing News delves into effective strategies on how forward-thinking multifamily companies harness the potential of word-of-mouth marketing to expand online reach and foster a resonant community among modern renters.

Authenticity is Key

Renters value authenticity, and statistics corroborate the impact of genuine experiences shared on social media. According to a 2023 survey by Trustpilot, 82 percent of consumers consider user-generated content—such as reviews and testimonials—as extremely valuable when making purchasing decisions.

Encourage residents to share their stories on social media platforms, fostering trust and credibility that can significantly influence potential renters. Genuine testimonials and firsthand accounts have a tremendous impact while also establishing trust and credibility.

Leverage Influencer Collaborations

In the age of influencers, multifamily companies are capitalizing on the popularity of social media figures within their communities. Partnering with local influencers or even residents who have a strong online presence can amplify the reach of your message. These influencers can share their experiences living in your apartments, host Instagram takeovers and create engaging content that resonates with their followers.

Partnering with local influencers amplifies your apartment’s online visibility, tapping into established trust within their follower base and enhancing the impact of word of mouth recommendations.

Professional Photography at Events

Visual appeal plays a pivotal role in social media engagement. Hire a professional photographer for community events, as high-quality images garner more attention. Stunning event photos shared across social media not only capture the vibrant community spirit but also elevate the aesthetic of your online presence, leaving a lasting impression on potential renters.

Engaging Contests and Challenges

Interactive contests resonate well with social media users, and data supports this engagement strategy. A 2023 report by HubSpot indicates that social media posts with contests have a 65 percent higher engagement rate compared to those without. Running contests like “Best Apartment Decor” or “Cute Pet Contest” not only sparks creativity but also generates user-generated content, creating a dynamic online community that attracts and retains renters.

Highlight Community Contributions

Demonstrating a commitment to community values positively impacts renters’ perceptions. Showcase the positive impact your apartment community has on the neighborhood by highlighting community service initiatives or partnerships. Share stories of residents coming together to make a difference, whether it’s participating in local events, charity drives or environmental initiatives. This not only builds a positive image for your apartment company but also demonstrates a commitment to community values that resonates with socially conscious residents.

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