Marketing
4 Ways to Use AI to Improve Your Apartment Marketing
Tips from experts for greater efficiency and profitability.
MHN Executive Council: How Leasing Has Evolved Over the Last 3 Years
Everything changed during COVID, and that includes appealing to prospective residents.
Give Multifamily Its “Barbieheimer” Moment: Resident Event Ideas that Appeal to a Variety of People
Ideas that appeal to a large selection of your renters—even though it might not seem like it at first!
Top Marketers: The Making of a Love Brand
Bozzuto SVP of Marketing Kelley Shannon reflects on how her background in accounting helps her create an ingredient, love and service brand.
Tips for Small Multifamily Marketing Teams
A smart, cost-effective strategy uses engaging channels to showcase a community’s unique offerings.
MHN Executive Council: Strategies for Incorporating AI Into Multifamily Marketing & Operations
Interested in using AI, but not sure where to start? The MHN Executive Council shares how they’re successfully integrating that technology into their plans.
6 Digital Marketing Mistakes in Multifamily—And How to Avoid Them
Slipups happen, but they can impact both your occupancy rate and your bottom line.
Secrets of an Award-Winning Multifamily Marketing Campaign
Avery Lewis of Cardinal Group Management shares her expert tips.
Top Marketers: Empowering Your On-Site Team
Northland’s Sarah Wieman discusses the value of involving employees in corporate marketing strategy.
MHN Executive Council: Tips to Support Your Team’s Mental Health
Suggestions for making the workplace a positive environment for your employees.