Marketing

The winner of the Sounds of Summer 2022 campaign won one month of free rent as well as a vacation voucher and a cash prize. For 2024, the winner will take home one whole year of free rent, along with some additional prizes. Image courtesy of ARIUM Living

Behind the Scenes of ARIUM’s Award-Winning Marketing Campaign

A three-month singing competition not only reached millions but altered the course of some residents’ lives.

Westminster Management’s Leasing Specialist Yalem Haile

Unraveling the Hidden Facets of Apartment Renting With Secret Shoppers

Tips from MHN’s 2023 Leasing Professional of the Year for better renter retention.

7 Elements of an Effective Apartment Listing

A checklist to boost occupancy at your community.

5 Ways to Harness the Power of Word-of-Mouth Marketing

Tips to boost social media advocacy among renters.

MHN Executive Council: Ideas for Unique Resident Events

Need inspiration for your community? Here are some great ideas to try.

Top Marketers: Aligning Marketing as a Strategic Partner

Andrew Fredricks of Avison Young discusses how marketing techniques for commercial and multifamily differ and the importance of advocating for your team.

Puppies

How to Attract Pet-Loving Residents Through Your Marketing Efforts

Many communities have become pet-friendly. Here’s how to take it a step further.

Benjamin Moore's Color of the Year 2024 is Blue Nova, described as "an intriguing blend of blue and violet that sparks adventure, elevates and expands horizons." The color was inspired by the brilliance of a new star formed in space. Image courtesy of Benjamin Moore

How to Incorporate Color Into Your Community

Tips and tricks to help with your apartment staging and marketing.