Marketing

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Apartment Reviews and Ratings Matter

Tips to increase your Google ranking.

Image by Deepak Sethi/iStockphoto.com

5 Multifamily Marketing Budget Essentials

Even if you’re already completed your community budgets, it’s smart to review them at the end of the year.

Robot

Top 10 Uses of AI in Multifamily

We turned to experts to find out how artificial intelligence is reshaping the rental sector.

Apartment Website Features That Work

A reliable website is the first and most important step to attracting residents.

MHN Executive Council: How to Encourage the Next Generation of Marketing Leaders

Tips to train and retain your employees and strengthen your team.

The Social Media Metrics That Matter

Why it’s important for multifamily marketers to look beyond likes and follows.

MHN Executive Council: Measuring Social Media Success

Do you know the right metrics to look at for your social media campaigns? The MHN Executive Council explores what works best.

Jessica Heckman and Melissa Nascimento

Top Marketers: Why Marketing Needs Asset Management  

Larken Associates’ Melissa Nascimento and Jessica Heckman discuss how their teams work together to build a competitive and tech-forward brand.

Halloween cookies

12 New Halloween Apartment Events for Your Residents

Looking for some spooky seasonal inspiration? We’ve got you covered!

Football

Multifamily Influencer Marketing: Lessons From Taylor Swift and Travis Kelce (But Mostly Taylor)

You don’t have to be a pop megastar or a Super Bowl winner to benefit from this kind of marketing. (Though, if you are, it couldn’t hurt.) But you can learn from them to boost your brand!