Guest Blog
Apple Maps Is Getting Ads: What Apartment Marketers Should Know
Here’s why the update could greatly expand your reach.
Why Residents’ Voices Are Your Best Renewal Asset
By prioritizing authentic voices, operators can move beyond surface-level reputation management and toward something far more valuable.
The Consistency Trap: When ‘Fair’ Policies Create Unfair Risk
Relying solely on an algorithm could potentially create a real problem. Here’s what to look out for.
The Missing Piece in Leasing Training: Consistency
As communities prepare for leasing season and new training initiatives, it’s worth remembering that the goal isn’t just learning new techniques. It’s consistent execution of the fundamentals.
The Missing Line Item in Every Value-Add Business Plan
A branding plan is crucial when you’re doing renovations. Here’s why.
Fake Move-In Packages Are Everywhere—Here’s How to Spot (and Stop) Them
Despite online claims that these packages “work” and are “safe,” they’re illegal.
Why Apartment Branding Matters for Attracting Millennial & Gen Z Renters
It’s not just about aesthetics; it is a fundamental lever for demand perception, and long-term revenue.
Are We Doing Lease Renewals Backwards?
A strong renewal outcome often saves more net revenue than a brand-new lease creates.
People Are Losing Heart (And We Need to Pay Attention)
Yes, numbers matter. But at some point, you have to ask what kind of leader do you want your team to have?
Building Community With Resident Events
The key to successful property management is creating a welcoming and supportive living environment.