Corina Stef started her tenure as a music journalist a decade ago and has been occupying a full-time real estate editor and blogger position since 2017. She is a senior associate editor with Commercial Property Executive and Multi-Housing News who focuses on commercial real estate trends and in-depth stories.
How Art Can Be a Multifamily Differentiator
As amenity packages become increasingly interchangeable, developers are turning to art to create identity, connection and a stronger sense of place.
Top Marketers: Multifamily Branding That Evolves With Resident Expectations
AVE’s Ashley Cerasaro and MHN’s Corina Stef discuss how strong brands evolve through storytelling, resident feedback and understanding changing renter expectations.
What Kind of Resident Feedback Is Really Useful Today?
It’s evolving way past annual surveys, helping multifamily operators enhance the resident experience and drive retention.
When Should Multifamily Marketers Jump on Social Media Trends?
Social media trends move fast, leaving multifamily marketers to decide when joining the conversation drives engagement and when it doesn’t.
Top Marketers: What Large Portfolios Know About Renter Behavior
Hillpointe’s Josh Draughn and MHN’s Corina Stef share insights that are shaping the next phase of leasing, marketing and resident engagement.
The Rise of Hotel‑Branded Apartments
A niche series of properties has evolved into a multi-city development phenomenon.
Calibrating Multifamily Marketing for Performance
In this interview, Greystar’s Kelly Siegal discusses aligning marketing, operations and data to improve leasing outcomes and resident engagement.
Top Marketers: Winning NYC Multifamily Marketing With Creativity
Avery Hall’s Michelle Easterlin and MHN’s Corina Stef elaborate on why creativity is a marketing game-changer in the Big Apple.
Words Are Losing Impact in AI-Generated Marketing Language
Language is one of the most powerful tools in multifamily marketing—but only when it means something.
How Mixed-Income Housing Drives Neighborhood Revitalization
From New Jersey to California, mixed-income communities are turning underused commercial sites into vibrant neighborhoods.