Corina Stef started her tenure as a music journalist a decade ago and has been occupying a full-time real estate editor and blogger position since 2017. She is a senior associate editor with Commercial Property Executive and Multi-Housing News who focuses on commercial real estate trends and in-depth stories.
Top Marketers: Where Multifamily Marketing Meets Revenue
Heidi Jehlicka reveals how revenue management empowers marketers to turn traffic into signed leases—all while protecting long-term brand value.
3 Apartment Website Myths Multifamily Marketers Should Rethink
Renters increasingly rely on property websites, but outdated approaches to technology, design and optimization can create friction throughout the leasing journey.
Can College Campus Conversions Ease the Senior Housing Shortage?
As academic institutions rethink their footprints, developers are exploring whether redevelopment could create much-needed senior living supply.
Top Marketers: When Development Marketing Starts Before the Project
Compass Development Marketing Group’s Sarah Patton and Dan Parker discuss how marketing can shape a development from the earliest stages, from site selection and unit mix to design and branding.
How Art Can Be a Multifamily Differentiator
As amenity packages become increasingly interchangeable, developers are turning to art to create identity, connection and a stronger sense of place.
Top Marketers: Multifamily Branding That Evolves With Resident Expectations
AVE’s Ashley Cerasaro and MHN’s Corina Stef discuss how strong brands evolve through storytelling, resident feedback and understanding changing renter expectations.
What Kind of Resident Feedback Is Really Useful Today?
It’s evolving way past annual surveys, helping multifamily operators enhance the resident experience and drive retention.
When Should Multifamily Marketers Jump on Social Media Trends?
Social media trends move fast, leaving multifamily marketers to decide when joining the conversation drives engagement and when it doesn’t.
Top Marketers: What Large Portfolios Know About Renter Behavior
Hillpointe’s Josh Draughn and MHN’s Corina Stef share insights that are shaping the next phase of leasing, marketing and resident engagement.
The Rise of Hotel‑Branded Apartments
A niche series of properties has evolved into a multi-city development phenomenon.