Marketing
Multifamily Reputation Management: The Reset After Takeover
After a takeover, operators inherit residents’ doubts, online reviews and the work of earning trust back.
Top Marketers: Multifamily Branding That Evolves With Resident Expectations
AVE’s Ashley Cerasaro and MHN’s Corina Stef discuss how strong brands evolve through authentic storytelling, resident feedback and a deep understanding of changing renter expectations.
MHN Executive Council: If You Were Building Your Company From Scratch, What Would You Change? Part 2
Lessons on growth, leadership, culture and building a business designed to last.
How to Choose the Right AI Tool for Multifamily Marketing
Know which platform fits the task, from drafting copy to gathering research or creating quick visuals.
Rent Concessions and Morning Cookies
In competitive markets, the favored concession isn’t going away. But layering on more doesn’t have to hurt your bottom line.
Recruitment’s Secret Weapon: The Marketing Department
Tips on how to attract qualified employees.
Multifamily Rising Leaders Connect the Business
NAA’s 20 on the Rise honorees point to the next model of apartment leadership, where marketing, operations, technology and resident experience work in sync.
MHN Executive Council: If You Were Building Your Company From Scratch, What Would You Change? Part 1
We learn from mistakes. And also from experience.
MHN Executive Council: The Next Generation of Workplace Experience
Want a good company culture? Look beyond lounges, amenities spaces and game rooms.