Marketing
What “Old-School” Renter Marketing Still Works?
Older channels can still move renters through the funnel when they are specific, current and connected to the digital search journey.
Unpacking the Viral Iced-Coffee Discourse (And How It Can Affect Multifamily)
Gen Z is bringing their drinks to interviews. Will this prevent them from getting the job?
MHN Executive Council: More Networking Tips From the Pros (Part 2)
How to build relationships, not just collect business cards.
Top Marketers: When Development Marketing Starts Before the Project
Compass Development Marketing Group’s Sarah Patton and Dan Parker discuss how marketing can shape a development from the earliest stages, from site selection and unit mix to design and branding.
How to Build a Better Marketing Budget in 2027
Where to invest, where to cut and how to maximize multifamily ROI.
MHN Executive Council: Networking Tips From the Pros (Part 1)
Sometimes there’s nothing more terrifying than being in a room where you don’t know anyone. Learn to make meaningful connections with ease!
The Tools and Tips for Better Podcasts and Videos
Here’s how multifamily marketers can improve their online content without overspending.
Multifamily Reputation Management: The Reset After Takeover
Even though they may be starting fresh, operators inherit residents’ doubts, online reviews and the work of earning trust back.
Top Marketers: Multifamily Branding That Evolves With Resident Expectations
AVE’s Ashley Cerasaro and MHN’s Corina Stef discuss how strong brands evolve through storytelling, resident feedback and understanding changing renter expectations.
MHN Executive Council: If You Were Building Your Company From Scratch, What Would You Change? Part 2
Lessons on growth, leadership, culture and building a business designed to last.