Marketing
From the Knicks to the World Cup to Love Island: 9 Tips to Host the Ultimate Watch Party at Your Community
The only thing worse than not having a ticket to the actual event is not having snacks at your resident event. Find out what else you need to host a successful party.
AIM26: Visual Media That Resonates
LCP Media’s Izzy Carunungan outlines changes in visual media best practices and what’s resonating most with rental prospects.
AIM26: Star Ratings & Reviews in the AI Age
AI has altered the apartment search process. J Turner Batdorf shares research findings on how your response to reviews should change, too.
AIM26: The Evolution of Search
Reach by RentCafe Senior Director Catriona Banks-Orosco talks with Suzann Silverman about best practices to appeal to renters and establish trust during the customer journey.
When Should Multifamily Marketers Jump on Social Media Trends?
Social media trends move fast, leaving multifamily marketers to decide when joining the conversation drives engagement and when it doesn’t.
Move For Hunger Packs More Than 1,000 Pounds of Food at AIM 2026
The nonprofit partnered with AIM 2026, CORT, Albertsons, Second Harvest Food Bank of Orange County, and other multifamily leaders at the event.
MHN Executive Council: Best Career Advice You’ve Ever Received (Part 2)
More tips from our experts that have transformed how they manage.
How Rent Concessions Are Driving Multifamily Leasing Competitiveness
Almost 40 percent of listings this year included some form of incentive, according to Zillow.
Student Housing Unlocked: Inside Subtext’s Award-Winning Social Media Strategy
The firm’s Maggie St. Geme joins MHN’s Olivia Bunescu to discuss how authentic social media, on-site teams and hyperlocal content can shape student housing marketing.
MHN Executive Council: The Best Advice You’ve Received in Your Career (Part 1)
Our experts share five tips that have made a big difference.