Marketing

Marketing to Multiple Generations

Today's renter pool comprises a wide range of ages that can pose challenges to developers, owners and operators. Eric Clark of Bainbridge Cos. shares four tips on how communities can appeal to anyone.

Marketing

Henley, Tower 16 Launch Vegas Brand

The partnership will acquire multiple multifamily assets in the coming months, targeting value-add opportunities and applying renovations under the Altura brand. The first property is slated to open this summer under the new name.

Market Rate

Rebranding Your Property for Success

There’s much more to the process than changing a community’s name. In a time of intensifying competition, effective strategies can revitalize a property, boost revenue and improve resident retention. Here are some tips for effective revitalization.

Slideshow

Regions

Change City

Columbia City Condos to Break Ground This Summer

BDR Urban LLC is planning to complete the 96-unit Sonata Condominiums project in southern Seattle by the end of 2019.
Seattle 26 March 2018 16:09
Customer Service Campaigns to Retain Residents

Beth Tuttle of LMC shares best practices for marketing to current renters, focusing on renewals to keep occupancy rates high.
National 14 March 2018 18:15
Sales Brisk at Manhattan Development

Since the topping out of the first of three towers at the Waterline Square residential project in October, GID Development Group reports that the community represent the city’s fastest-selling new development by dollar volume and by the number of units sold in 2017.
New York 07 February 2018 16:56
Key Marketing Tactics to Ensure Full Occupancy

Property managers and staff can expand their initiatives to drive new leases in a variety of ways. Alexis Krisay, Serendipit Consulting's co-founder & president of marketing, offers some strategies.
National 22 January 2018 15:06
4 Ways to Embrace Disruptive Technologies

Multifamily developers must embrace these new tools to maximize unit sales and pricing, especially in the luxury condo market.
National 19 January 2018 17:41
How to Integrate Instagram Stories Into Your Social Media Program

Eight tips on how to make your Instagram Stories stand out to prospective residents and get current ones more involved in the community.
National 10 January 2018 21:13
Greysteel Markets CA Affordable Community

The company will market a 60-unit community in Mendota, Calif. The property has 100 percent of the units covered by a Section 8 Housing Assistance Payment contract that expires in 2025.
West 15 December 2017 15:28