Marketing

The Evolution of Lead Generation

Ways to capture the attention of prospective renters and the evolution of generating leads continue to change. Beth Tuttle of LMC offers some ideas on the current state of lead generation in the multifamily industry.

Marketing

Amenities You Need to Attract the Modern Renter

Common-area features play a growing role in how prospective residents choose what apartments to live in. Lecia Anderson of JVM Realty Corp. highlights the popular features that cater most to today's residents.

Marketing

Lease-Ups in a Down Market

A dip in the market is inevitable at some point, and those best prepared to take it on will have a distinct advantage over their competitors. Megan Mahoney of LMC gives a few key pieces to consider when planning for unknown conditions.

Marketing

Regions

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Amenity-Driven Renters Are Selective: Village Green Survey

The company's national study found that although there are generational differences when it comes to a community environment, a majority of renters are taking a growing interest in amenity offerings.
National 24 August 2017 16:21
Top Financiers on What Keeps Them Up at Night

Despite transactional and political uncertainty in the first half of 2017, the real estate capital markets held firm, with ample capital and vigorous lender competition creating a robust environment for borrowers.
National 17 August 2017 16:00
ForBrandStore: Multifamily Marketing Made Easy

ForRent.com debuted ForBrandStore.com to streamline the process of purchasing branded goods for promotional needs.
National 16 August 2017 16:54
The Amenities Race

Today’s residential market strives to meet a broader, more diverse set of resident needs than ever before. Daun St. Amand from CallisonRTKL sheds light on how amenities are constantly changing and what multifamily developments need to offer in order to stay relevant.
National 08 August 2017 14:53
Miami Apartment Tower Nearing Full Occupancy

Situated across from the Grove Marina Bay in Coconut Grove, the seven-story building features a wide array of upgraded community amenities.
Miami 27 July 2017 18:18
Bainbridge Begins Leasing at Coral Springs Community

The recently completed property provides a wide array of amenities, including a swimming pool surrounded by sun decks and cabanas.
Miami 21 July 2017 12:34
Soho Properties Launches Sales at 45 Park Place

Construction broke ground on the 50-unit luxury condominium tower in June 2016, and the project is slated for completion in early 2019. Stribling Marketing Associates will lead the sales and marketing efforts for the property.
New York 07 June 2017 13:10