Marketing
MHN Executive Council: What’s Your Unpopular Opinion About Multifamily? (Part 1)
Go ahead, buck the trends.
AI Handoff After Move-In: When Residents Need a Person
The real test begins when a resident says the answer is wrong.
How Gen Z’s Shaping Authentic Marketing
Younger renters are pushing multifamily toward more transparent, honest and realistic content.
Top Marketers: Where Multifamily Marketing Meets Revenue
Heidi Jehlicka reveals how revenue management empowers marketers to turn traffic into signed leases—all while protecting long-term brand value.
AI Leasing Handoff: Lessons From 1,000+ Mystery Shops
Lisa Trosien of ApartmentExpert.com on what operators should check when AI leasing assistants stall and a renter needs a person.
MHN Executive Council: Where to Draw the Line With AI (Part 2)
More suggestions about where to have a human touch.
What Makes Apartment Website Design Work? These 6 Properties Get It Right
From transparent pricing to interactive maps, these picks show how design can support a clearer path from research to leasing.
3 Apartment Website Myths Multifamily Marketers Should Rethink
Renters increasingly rely on property websites, but outdated approaches to technology, design and optimization can create friction throughout the leasing journey.
How Apartment Marketers Are Putting AI to Work
Here’s how to get the most bang for your buck.