Marketing
How to Build a Good Company Culture
Multifamily leaders share how companies can build stronger cultures through clearer expectations, consistent leadership and better feedback.
What Kind of Resident Feedback Is Really Useful Today?
It’s evolving way past annual surveys, helping multifamily operators enhance the resident experience and drive retention.
Resident Referral Programs That Get Results
How to turn your happy residents into new leases.
Hiring and Recruitment: How Marketing Can Support HR
In multifamily, trust drives hiring. Marketing supports HR by making the process clear, credible and easy to navigate.
MHN Executive Council: Biggest Fails—And How They Were Corrected
Everyone makes mistakes. It’s what you do after that counts.
How to Create a Good Culture at Your Community
Culture doesn’t start with a slogan—it’s built in the small, repeatable moments residents remember.
MHN Executive Council: Even More of the Best Advice Received (Part 3)
Sometimes the best advice for your career comes from outside the industry.
Multifamily Marketing’s New Look: From Listings to Infrastructure
Over the past decade, marketing has moved from the margins to the center of the industry.
The Hidden Cost of Getting Your Cabinet Program Wrong
As project requirements become more specialized, understanding who is actually manufacturing the cabinet package becomes increasingly important.