Marketing

Self-Guided Tours Come of Age

Flexible scheduling is just one of the advantages of letting brokers and prospective residents show themselves around available spaces.

Marketing

Join Us in NYC as We Honor Our 2019 Award Winners

Enjoy cocktails, hors d'oeuvres and networking with high-level industry insiders, as well as a keynote speech from John O'Donnell, CEO of the Michaels Organization. Tickets are now available!

Finance & Investment

Leveraging Resident Feedback to Enhance NOI

Can net operating income be significantly improved with good customer service? Property managers and owners explored that compelling topic last week at the National Apartment Association’s Apartmentalize conference in Denver.

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Preparing for the Next Generation: A Look at Gen Z

Generation Z is about to flood the apartment market, so it’s important to be aware of its general attributes and preferences, explained Kate Good on a panel at NAA's Apartmentalize in Denver.
Denver 01 July 2019 20:32
10 Game-Changing Innovations in Multifamily

At the National Apartment Association’s Apartmentalize conference in Denver, a group of panelists agreed that new technological innovations—from autonomous vehicles to cryptocurrencies—will continue to transform the industry.
National 01 July 2019 11:00
Leasing in a Saturated Market

At the National Apartment Association's Apartmentalize conference in Denver, industry expert Lisa Trosien explored the best differentiators in a highly competitive rental market.
National 28 June 2019 18:24
Terra Group Starts Leasing of Pembroke Pines Community

The new 387-unit luxury Pines Garden at City Center is part of the firm’s Pines City Center master-planned village in Florida.
Miami 11 April 2019 15:12
The Science of Multifamily Marketing

Finding the right strategy calls for a nuanced understanding of consumers' online wants, needs and behavior, and figuring out the best balance for your brand.
National 28 March 2019 12:42
RXR Realty Begins Leasing at Luxury Brooklyn Property

Offering 363 units, 475 Clermont features amenities such as catering kitchens, a pet spa and yoga studio. Occupancy is scheduled to begin in April 2019.
New York 20 March 2019 12:15
Multifamily Marketing’s New Skill Set: Psychology Plus Data Science

Digital technologies are revolutionizing multifamily marketing and leasing, as well as the skills needed by professionals. But effective marketing still hinges on understanding customers and their decision-making process.
National 28 February 2019 07:36