Marketing

Rently’s “Wayfinding” Navigation Optimizes Self-Guided Tours

The company recently optimized its popular self-guided touring solution with new “Wayfinding” navigation technology.

Outdoor seating of Bell Marymoor Park, a 222-unit property in Redmond, Wash. Image courtesy of Bell Partners

The New Amenities in Multifamily: What Renters Actually Want

Smart technology, sustainability, luxury and convenience drive the latest trends.

Soleil Lofts

Property Operations in Stressful Times

Kitty Callaghan shares operational tactics that keep Wasatch Property Management in growth mode amid a shifting economy.

A discussion between Adrian De Smul, Brianna Bocker, Jacob Kosior, Austin Lo and Dustin Lacey taking place on the second day of AIM. Image by Gabriel Frank

People, Proptech and Partnerships: AIM Report

Clearly-defined goals are key, panelists said on the conference’s second day.

Center stage

AIM 2023: Smart Utilization of Technology Key in Marketing Multifamily

Habits of prospective renters have changed drastically. Marketing teams are taking note.

Cortland Colburn in Celebration, Florida.

How Cortland Maximizes Maintenance Teams

Insights on keeping properties in prime condition from the firm’s EVP of operations and a senior service manager.

MHN Executive Council: Quick Tips for Reputation Management

Whether it’s what your residents are saying about your community or how people view your company as a whole, reputation matters. Here are ideas to manage it!

Pangea was able to drive traffic to its 36-unit Garwyn Oaks community in Baltimore.

Pangea Properties Flexes Its Muscle

Tips and insights from the award-winning apartment owner and manager.

MHN Executive Council: How to Show Employee Appreciation

Let your team feel the love with these actionable suggestions.

Image by Antonio_Diaz/iStockphoto.com

Don’t Count Out the Metaverse for Multifamily Communities

Despite mishaps with crypto and NFTs, this technology seems to have a promising future in apartment marketing.