Marketing

MHN Executive Council: How to Encourage the Next Generation of Marketing Leaders

Tips to train and retain your employees and strengthen your team.

The Social Media Metrics That Matter

Why it’s important for multifamily marketers to look beyond likes and follows.

MHN Executive Council: Measuring Social Media Success

Do you know the right metrics to look at for your social media campaigns? The MHN Executive Council explores what works best.

Jessica Heckman and Melissa Nascimento

Top Marketers: Why Marketing Needs Asset Management  

Larken Associates’ Melissa Nascimento and Jessica Heckman discuss how their teams work together to build a competitive and tech-forward brand.

Halloween cookies

12 New Halloween Apartment Events for Your Residents

Looking for some spooky seasonal inspiration? We’ve got you covered!

Football

Multifamily Influencer Marketing: Lessons From Taylor Swift and Travis Kelce (But Mostly Taylor)

You don’t have to be a pop megastar or a Super Bowl winner to benefit from this kind of marketing. (Though, if you are, it couldn’t hurt.) But you can learn from them to boost your brand!

MHN Executive Council: More Ways to Support Your Team’s Mental Health

Strategies to improve employee retention and avoid worker burnout.

iStock-629303228 Image by PeopleImages

Roundtable Discussion: Marketing the C-Suite Cares About

Executives from leading firms weigh in on the marketing practices that company leaders value most.

MHN Executive Council: The Amenities You Need Now

You might already have these must-haves. Read what our experts have to say.

FirstService Residential Case Study: Fall Maintenance at Residential Communities

Property operators share advice on how to prepare properties for fall.