Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
6 Ways to Reduce Resident Turnover Time, Costs
Out with the old. In with the new. Strategies for a painless process.
How to Use Data to Create a Personal Connection With Residents
You can get a lot of information from your renters. Here are tips on what to do with it.
Pet Project: How Your Policies Can Give You a Competitive Advantage
If you’re not pet-friendly, you might be missing out.
The New Rules of Apartment SEO: “Déjà Vu All Over Again”
Multifamily marketers should keep in mind that, for Google, content is still king.
4 Strategies for Attracting New Residents—Without Concessions
It might be tempting to reduce rents, but this could have unintended consequences.
Rental Fraud: 3 Ways to Avoid Being a Victim
Incidents are spiking, and they are both costly and disruptive for multifamily communities.
How to Incorporate Color Into Your Community
Tips and tricks to help with your apartment staging and marketing.
Marketing 101: How to Develop a Top-Notch Team
Tips for training your department—no matter the size.
5 Multifamily Marketing Budget Essentials
Even if you’re already completed your community budgets, it’s smart to review them at the end of the year.
3 Tips for Disaster Preparation Plans at Multifamily Communities
Proactive measures can help mitigate the physical and emotional impacts of catastrophic weather events.