Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.

Composite photo collage of two astonished happy girls stand artificial intelligence webpage prompt cyber isolated on painted background.

Tips for Strong AI Marketing Prompts

Follow these steps to get the best responses.

Rearview of the businessman in an elegant suit sitting in a chair next to the white robot cyborg in a studio. AI or artificial intelligence vs people, employment concept,working on a laptop

5 Ways AI Tools Advance Multifamily

Innovation’s accelerating. Here’s what property managers need to know.

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GEO: What Apartment Marketers Need to Know

Learn all the basics of generative search and how to get started.

An aerial view of Jewel at Santa Rosa Beach and the event lawn, which was designed to be a gathering place for residents.

Outdoor Amenities Are in With Renters

Tips for meeting the needs of your renters and differentiating yourself from the competition.

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Making Google Ads Work for You

How to drive traffic to your apartment communities.

A photograph of The Jax, an apartment building in Chicago, that has a rooftop terrace with a fire pit, grilling stations and lounge chairs.

The Great Outdoors—And Why You Should Use It to Market Your Apartment Communities

Tips for meeting the needs of your renters and differentiating yourself from the competition.

Resia Golden Glades in Miami, a 420-unit rental community using a proprietary hybrid modular method.

Can Modular Break the Mold?

Its use has tripled its share in less than a decade. We wanted to find out why.

The Reef Apartments in Atlantic Beach FL

Is Your Multifamily Community Prepared for Climate Disasters?

Specialized materials defend against extreme weather. They also help with insurance and resident retention.

Bristol purchases commercial coffee makers to save money at Church + Henley

5 Strategies for Increasing NOI

Looking beyond increasing revenue and decreasing expenses.

The Station at Newtown Square

Should You Offer Furnished Units at Your Community? Here’s What You Need to Know

Four things to consider when adding these apartments to your portfolio.