Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.

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Maximizing ILS Sites to Turn Leads Into Leases

Why internet listing services need to be a key tool in your multifamily marketing arsenal.

Best Practices for Marketing Apartment Communities to Multiple Generations

What to do when the needs, wants and behaviors of your target residents vary by age.

Try These Multifamily Holiday Social Media Campaigns

A well-planned calendar can lead to resident retention and good word of mouth.

Reckoning ROI for Green Multifamily Development

Sustainability is becoming the norm, but determining returns is more complicated.

EV Charging Basics for Multifamily Owners

Three key considerations when planning to add or increase the number of stations at a community.

Brand Style Guides for Multifamily Properties

Having a completed guide can not only make your team more efficient but can also help to ensure the success of a community.

6 Tips for Hiring Multifamily Marketing Professionals

Hear from today’s professionals on how to stand out from the competition.

4 Ways to Boost Resident-Generated Content

These strategies market communities effectively through the eyes of residents and staff.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

Why Paying Attention to Resident Mental Health Is Critical to Your Business

In honor of Mental Health Awareness Month, multifamily experts share tips to ensure happiness and wellness at their communities.

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