Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
How to Rope In Renters With Amenities
Tips for turning your property’s perks into leases.
4 Strategies to Make Your Apartment Brand Pop in the AI Age
In a crowded field, here’s what works.
The Importance of Multichannel Marketing
Strategies to meet your prospective renters where they are.
The New Rules of Amenity Maintenance: 3 Shifts Apartment Operators Should Make
Amenities are no longer simple to run—and the stakes are rising.
Multifamily Predictions for 2026
These 10 drivers are likely to shape opportunities this year.
9 Ways to Save on Operations Costs in 2026
Industry experts share smarter ways to lower expenses in the year ahead.
The 3 Biggest Apartment Marketing Trends
What worked, what didn’t and what we’ll see in 2026.
3 Tax-Saving Strategies for Sellers
How to lower your tax bill—or at least defer it.
Going Above and Beyond to Boost Resident Retention
Providing consistently strong service is a key differentiator that can build resident as well as brand loyalty.
3 Tax-Saving Strategies for Sellers
How to lower your tax bill—or at least defer it.