Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
Resident Referral Programs That Get Results
How to turn your happy residents into new leases.
How to Rope In Renters With Amenities
Tips for turning your property’s perks into leases.
4 Strategies to Make Your Apartment Brand Pop in the AI Age
In a crowded field, here’s what works.
The Importance of Multichannel Marketing
Strategies to meet your prospective renters where they are.
The New Rules of Amenity Maintenance: 3 Shifts Apartment Operators Should Make
Amenities are no longer simple to run—and the stakes are rising.
Multifamily Predictions for 2026
These 10 drivers are likely to shape opportunities this year.
9 Ways to Save on Operations Costs in 2026
Industry experts share smarter ways to lower expenses in the year ahead.
The 3 Biggest Apartment Marketing Trends
What worked, what didn’t and what we’ll see in 2026.
3 Tax-Saving Strategies for Sellers
How to lower your tax bill—or at least defer it.
Going Above and Beyond to Boost Resident Retention
Providing consistently strong service is a key differentiator that can build resident as well as brand loyalty.