Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.

3 Tips for Disaster Preparation Plans at Multifamily Communities

Proactive measures can help mitigate the physical and emotional impacts of catastrophic weather events.


4 Ways to Use AI to Improve Your Apartment Marketing

Tips from experts for greater efficiency and profitability.

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6 Digital Marketing Mistakes in Multifamily—And How to Avoid Them

Slipups happen, but they can impact both your occupancy rate and your bottom line.

Pangea was able to drive traffic to its 36-unit Garwyn Oaks community in Baltimore.

Pangea Properties Flexes Its Muscle

Tips and insights from the award-winning apartment owner and manager.

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Maximizing ILS Sites to Turn Leads Into Leases

Why internet listing services need to be a key tool in your multifamily marketing arsenal.

Best Practices for Marketing Apartment Communities to Multiple Generations

What to do when the needs, wants and behaviors of your target residents vary by age.

Try These Multifamily Holiday Social Media Campaigns

A well-planned calendar can lead to resident retention and good word of mouth.

Reckoning ROI for Green Multifamily Development

Sustainability is becoming the norm, but determining returns is more complicated.

EV Charging Basics for Multifamily Owners

Three key considerations when planning to add or increase the number of stations at a community.

Brand Style Guides for Multifamily Properties

Having a completed guide can not only make your team more efficient but can also help to ensure the success of a community.