Blog
Strategy Is Set Before Renovation Begins. Collaboration Determines Whether It Succeeds.
The most successful programs are not just well built.
What Kind of Resident Feedback Is Really Useful Today?
It’s evolving way past annual surveys, helping multifamily operators enhance the resident experience and drive retention.
Hiring and Recruitment: How Marketing Can Support HR
In multifamily, trust drives hiring. Marketing supports HR by making the process clear, credible and easy to navigate.
What Is Business Continuity Planning?
It’s not just about surviving a disaster or event. It’s about keeping momentum through disruption.
From the Knicks to the World Cup to Love Island: 9 Tips to Host the Ultimate Watch Party at Your Community
The only thing worse than not having a ticket to the actual event is not having snacks at your resident event. Find out what else you need to host a successful party.
Apple Maps Is Getting Ads: What Apartment Marketers Should Know
Here’s why the update could greatly expand your reach.
When Should Multifamily Marketers Jump on Social Media Trends?
Social media trends move fast, leaving multifamily marketers to decide when joining the conversation drives engagement and when it doesn’t.
Why Residents’ Voices Are Your Best Renewal Asset
By prioritizing authentic voices, operators can move beyond surface-level reputation management and toward something far more valuable.
In Defense of the Personality Hire
AI can handle the basic tasks. But it can’t entertain your residents.
The Consistency Trap: When ‘Fair’ Policies Create Unfair Risk
Relying solely on an algorithm could potentially create a real problem. Here’s what to look out for.