Be a Bright Lighthouse!

When it comes to leadership, are you a beacon?

Man with business card.

9 Multifamily Marketing Trends That Are (Thankfully) Over

Remember picking a company name that starts with A1 so you would be listed first in the phonebook? (Remember phonebooks?) Here are some marketing fads that have fallen out of fashion.

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Protecting Your Investment and ROI in Uncertain Times: Focus on Your Existing Residents

Top tips for cost-effective strategy of resident retention.

community events multifamily blog

Heatproof Community Events for Your Residents

Helpful tips to keep your residents cool and connected, even when temperatures soar.

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Not All Centralization Is Created Equal: Mastering Multifamily Maintenance

What are the best ways to make the most of this strategy? Here’s your guide.


Give Multifamily Its “Barbieheimer” Moment: Resident Event Ideas that Appeal to a Variety of People

Ideas that appeal to a large selection of your renters—even though it might not seem like it at first!

seo sem

Differentiating SEO and SEM for Multifamily Success

A guideline to understanding search engine management and search engine optimization strategies.

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A Quick Thread on Threads: What Multifamily Marketers Need to Know

One hundred million people already have a Threads account—but is it worth your time?

Pet-Friendly Apartments: What You Need to Know

What makes a unit—and a community—truly welcoming?