Blog
What Makes Apartment Website Design Work? These 6 Properties Get It Right
From transparent pricing to interactive maps, these picks show how design can support a clearer path from research to leasing.
Could the US Be Heading Toward a Major Shift in How Capital Gains Are Taxed?
Lower taxes could spur the movement of capital into real estate and other assets.
Where Agentic AI Earns Its Keep in Multifamily Operations
The useful question is not, “Is AI helping?” It is, “Can we see the impact of AI in the numbers we already report?”
Unpacking the Viral Iced-Coffee Discourse (And How It Can Affect Multifamily)
Gen Z is bringing their drinks to interviews. Will this prevent them from getting the job?
The American Housing Market Isn’t Frozen. It’s Fracturing.
Pay attention to the data, not the headlines.
The Tools and Tips for Better Podcasts and Videos
Here’s how multifamily marketers can improve their online content without overspending.
The “We Don’t Have Time” Excuse Is Maybe Why You’re Always Out of Time.
This risk is visible, emotional and easy to postpone.
Strategy Is Set Before Renovation Begins. Collaboration Determines Whether It Succeeds.
The most successful programs are not just well built.
What Kind of Resident Feedback Is Really Useful Today?
It’s evolving way past annual surveys, helping multifamily operators enhance the resident experience and drive retention.
Hiring and Recruitment: How Marketing Can Support HR
In multifamily, trust drives hiring. Marketing supports HR by making the process clear, credible and easy to navigate.