Marketing
MHN Executive Council: When NOT to Use AI
The human touch is still important in the leasing process.
What’s In, What’s Out for Gen Z Apartment Marketing
Here’s a look at how multifamily marketers can stay relevant and resonate with this savvy, socially conscious generation.
How Bots Enhance Leasing Efficiency
Towne Properties’ Anne Baum on how adding a bot to your leasing toolbox can help streamline operations and improve your prospect experience.
5 Effective Instagram Reels and TikTok Strategies for Multifamily
Tips for property managers to market their properties over social media.
MHN Executive Council: What Will Be the Biggest Trends of 2025?
An increase in transactions? Advancing technology? A focus on wellness? Here are some predictions for the new year.
Resident Rewards Programs: The Gift That Keeps on Giving
A growing number of marketers are discovering the potential of this tool. But keeping renters engaged post-launch can be a challenge.
The Ultimate Checklist for Planning a Successful Resident Event
It takes a lot of work to make an event feel effortless. Here’s how to make sure yours runs smoothly.
Overcoming the Fear of Outsourcing
By embracing the expertise of specialized providers, teams are better able to focus on core business activities and achieve leasing goals.
MHN Executive Council: 2024’s Surprising Multifamily Trends, Part 2
A look at the rapid pace of technology, and other things that were unexpected this year.
Should You Offer Furnished Units at Your Community? Here’s What You Need to Know
Four things to consider when adding these apartments to your portfolio.