“What Renters Want” With Jessica Fiur


Are You Doing Kenough? A Guide to Be Joyful at Your Community By Taking Inspiration from Ryan Gosling

Channel Ryan Gosling’s Ken, and bring some smiles (and lease renewals) to your community.

Person holding snake.

5 Ways to (Politely) Tell Residents ‘No’

“No” can be a full sentence. A sentence that’s sometimes really hard to say.

Halloween cookies

12 New Halloween Apartment Events for Your Residents

Looking for some spooky seasonal inspiration? We’ve got you covered!


Multifamily Influencer Marketing: Lessons From Taylor Swift and Travis Kelce (But Mostly Taylor)

You don’t have to be a pop megastar or a Super Bowl winner to benefit from this kind of marketing. (Though, if you are, it couldn’t hurt.) But you can learn from them to boost your brand!

Man with business card.

9 Multifamily Marketing Trends That Are (Thankfully) Over

Remember picking a company name that starts with A1 so you would be listed first in the phonebook? (Remember phonebooks?) Here are some marketing fads that have fallen out of fashion.


Give Multifamily Its “Barbieheimer” Moment: Resident Event Ideas that Appeal to a Variety of People

Ideas that appeal to a large selection of your renters—even though it might not seem like it at first!

Woman on her cellphone.

A Quick Thread on Threads: What Multifamily Marketers Need to Know

One hundred million people already have a Threads account—but is it worth your time?