Community Preservation Corp.'s Eric Bederman talks about working for a large city agency vs. a nonprofit and campaigns that promote housing.
Multifamily housing is dependent upon so many factors: economics, government, policy, locations, demographics, etc. To create successful multifamily brand or campaign, a marketer needs to understand all of these things, and so much more.
So, who better to discuss the dynamics behind the role than someone with a background in communications, marketing, government and multifamily? In this episode of Multi-Housing News’ Top Marketers podcast, Eric Bederman, the vice president & director of communications at Community Preservation Corp., joins MHN Senior Associate Editor Jordana Rothberg to look at the industry at large.
In his current role, Bederman oversees marketing and communications efforts to promote CPC’s nonprofit mission and its lending and investing platforms, as well as positioning CPC as a thought leader in the multifamily housing industry. Prior to joining CPC in 2015, Bederman served as the press secretary for the New York City Department of Housing Preservation and Development for six years, spanning both the Bloomberg and de Blasio administrations, and has held other positions as a marketer and communications professional over the course of his career.
Tune in to hear the two go over:
- How Bederman got to his current role and the factors that made the difference (1:20)
- Similarities and differences between working for a city agency and a nonprofit (6:40)
- Bederman’s favorite marketing resources at CPC (9:15)
- The importance of thought leadership (11:05)
- How to stretch marketing dollars with a limited budget (13:10)
- Campaigns that make Bederman proud and the communication strategies behind them (15:20)
- What’s changed in marketing and real estate and where the industry is going now (21:40)
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