Marketing

The Mark in Riverside, CA.

Second-Act Leasing: Apartment Rebranding Strategies That Support NOI

Why multifamily branding teams should invite all voices to the table.

MHN Executive Council

MHN Executive Council: How to Source Ideas for Engaging Social Media Posts

Best practices for sustaining engagement with your residents.

MHN Executive Council

MHN Executive Council: Advice to Improve the Move-In Experience

Tips to make things easier for residents and property managers.

TourBuilder Pro professional community virtual tours

Key Benefits of Virtual Tours

Convenience and efficiency continue to be valued post-pandemic. Izzy Carunungan of LCP Media explains why.

Featured story July

10 Multifamily Trends Shaping H2 2024

Here’s what to expect across the industry as we head toward year-end. With development slowing down and interest rates likely to inch down, where’s the opportunity?

The Station at Willow Grove

How to Use Data to Create a Personal Connection With Residents

You can get a lot of information from your renters. Here are tips on what to do with it.

MHN Executive Council

MHN Executive Council: Tips to Improve Your Property Branding

What makes your property stand out and stick in potential renters’ minds?

NAA conference attendee

Apartmentalize Special Report: Best Practices for Optimizing Leasing, Marketing

Panelists offered insights on how to best utilize AI and marketing tools to refine customer engagement methods.

The Lucile, a 221-unit apartment community in Nashville

Pet Project: How Your Policies Can Give You a Competitive Advantage

If you’re not pet-friendly, you might be missing out.

Lincoln Park Plaza. Image courtesy of Avanath Capital Management

Marketing Affordable Housing: Dos and Don’ts

A comprehensive list of practices to consider when designing your strategy.