Marketing

Night light house facade of dark, lighted windows. Residential development, dream home, unique urban, suburban modern elegant project for hospital, library, university building. Vector illustration

The Long and Short of Apartment Marketing

For multifamily communities facing rising vacancy rates, having both a long- and short-term digital marketing strategy is key.

Watch Executive Editor Paul Rosta's onsite interview with awardee Stephanie Anderson of Grace Hill.

Live From the MHN Excellence Awards: Stephanie Anderson

Watch Executive Editor Paul Rosta’s on-site interview with awardee Stephanie Anderson of Grace Hill.

Sentral’s Head of Creative Development Kū Nakanelua

Holiday Events Done Right: Insights Into Planning and Inclusivity

How Sentral balances inclusivity, cultural awareness and logistical precision to create unforgettable experiences.

MHN Executive Council featuring McPeak, Treble and Cook

MHN Executive Council: What Do You Want to Learn in 2025?

Strategies to gain more industry knowledge and grow with intention!

Reading area at 547 West 47th Street

Cold Weather Favors Group Activities

Ideas for keeping your community engaged during the cold weather.

Cartoon holiday email template with a Christmas tree.

Dos and Don’ts of Holiday Greetings for Apartment Marketers

Tips for spreading holiday cheer, without turning your residents into the Grinch.

MHN Executive Council featuring Cook, Kavana and Love

MHN Executive Council: Tips to Attract Gen Z Renters

Zoomers crave authenticity. Here’s how to achieve that.

Instead of using general words such as “kitchen”, RentCafe used more descriptive language to allow users to better understand the photo.

How to Make Your Website More Accessible

Explore how accessible design improves engagement, enhances SEO and increases reach for all potential renters.

The coworking lounge at Lyra, a residential tower located near Hudson Yards. The coworking area, which resembles a lounge or hotel lobby, gives residents both flexible seating and work options, giving them the same degree of functionality as they move throughout the property. Image courtesy of MdeAS.

Why Multifamily Needs Experiential Marketing to Stand Out

Tips to create and show lifestyles that emotionally connect with residents.

Cutting snowflakes for holiday decorations.

Festive Holiday Decorating That Spruces Up Your Community—and Celebrates Everyone

The holiday season is a time to spread joy and bring residents together. Here are tips for fostering that festive spirit.