MHN Executive Council: Best Website Features
Are you getting the most out of your marketing tool?
Websites are a crucial marketing tool for multifamily. They might be the first place your residents see your apartments or where potential clients get an idea of what you do. But what features make these websites the most useful? The MHN Executive Council members shares their insights.
Show Don’t Tell
Our website is one of our greatest marketing tools so we make it a priority to keep content current and relevant to both clients and prospects. Our portfolio does a great job of visually communicating our design capabilities and ways we bring innovation to projects. Our case studies tell the story of the challenges we faced, the solutions we created and the results achieved. We call it R.O.E® (Return on Environment).
Our Insights area houses our thought leadership including our white paper series, our press coverage, and events and demonstrates our industry leadership and participation. Our Team section provides an up-close look at our people and culture so people understand not only our experience but what it’s like to work with us. —Mary Cook, President, Mary Cook Associates
Important Info
We are relaunching our website with a new look and feel, and one valuable feature is the collection of insights on private real estate investing available to those entering the market. These include an expanded FAQ page, detailed blog posts, whitepapers and other helpful tools to help guide current and future real estate investors and ensure they have access to the financial solutions they need to succeed in today’s competitive market. —Justin Land, President & CEO, Merchants
Power of Blogging
We launched the ButterflyMX blog in 2019 and it quickly became one of the most valuable sources of information for our team, our customers and the property technology industry as a whole. Not only does the blog provide sources of absolute truth when it comes to product functionality, it also serves as an incredible marketing tool. Through SEO, and the newly emerging Generative Engine Optimization, having a robust source content on our website via the blog makes it easier for prospective customers to find us, research us and contact us for a quote. —Cyrus Claffey, Founder, ButterflyMX
Meet Their Needs
The REMM Group community websites are designed to provide residents and prospective renters with what they value most-ease of use and convenience. By leveraging the best technical tools available, we ensure that every website visitor can quickly find exactly what they need.
Residents appreciate how easily they can pay rent online, set up automatic payments, submit maintenance requests, or communicate directly with property managers. Managing rental details 24/7 through the online portal or mobile app not only enhances convenience but also provides peace of mind.
Much of what residents love is rooted in our teams’ exceptional ability to respond quickly to their needs. The website’s integration with our property management system (Yardi Voyager) and our CRM is a powerful tool that streamlines prospect follow-up, maintenance requests and communication, but it’s the dedication and efficiency of our team members in addressing these requests that truly makes the difference.
Prospective renters enjoy the ability to explore floorplans, view amenities, check availability, schedule tours, apply for apartments, or request texts from property managers—all at their convenience. Having 24/7 access to these features aligns perfectly with their modern, on-the-go lifestyles.
From a management perspective, we value how seamlessly we can access data to monitor response times, quickly identify issues, and track the effectiveness of our solutions. We also appreciate the synergy between our technology providers—Yardi, NurtureBoss and Knock—who continuously improve and refine their systems to support us. —Susan McPeak, Corporate Ambassador, The REMM Group
Simple, Yet Effective
When we launched our redesigned website in 2023, we focused on creating an intuitive, all-in-one platform that simplifies the leasing process while providing a wealth of valuable information. Each home page not only includes high-quality visuals and detailed descriptions but also features a dynamic map showcasing nearby amenities and highly rated schools, making it easy for prospective residents to see how well our communities align with their lifestyle needs. With tools to effortlessly search available homes across all our MSAs, schedule tours and access an extensive FAQ section for quick answers, we’ve ensured that everything residents need is right at their fingertips, offering a seamless and empowering experience. —Jordan Kavana, Founder & Chairman, ARK Homes for Rent
Meet the Team
The best part about our community website is the onsite staff we post on the website. We also like to have little blurbs about how great out staff is. We make sure that those blurbs related back to the onsite staff pictures posted. The virtual tours and unit availability is big, but everyone seems to have those. —Michael Napovanice, President & Principal, Orion Property Group
Interested in joining the MHN Executive Council and sharing your insights? Email Jessica Fiur.
