Marketing

MHN Executive Council featuring Cook, Kavana and Love

MHN Executive Council: Tips to Attract Gen Z Renters

Zoomers crave authenticity. Here’s how to achieve that.

Instead of using general words such as “kitchen”, RentCafe used more descriptive language to allow users to better understand the photo.

How to Make Your Website More Accessible

Explore how accessible design improves engagement, enhances SEO and increases reach for all potential renters.

The coworking lounge at Lyra, a residential tower located near Hudson Yards. The coworking area, which resembles a lounge or hotel lobby, gives residents both flexible seating and work options, giving them the same degree of functionality as they move throughout the property. Image courtesy of MdeAS.

Why Multifamily Needs Experiential Marketing to Stand Out

Tips to create and show lifestyles that emotionally connect with residents.

Cutting snowflakes for holiday decorations.

Festive Holiday Decorating That Spruces Up Your Community—and Celebrates Everyone

The holiday season is a time to spread joy and bring residents together. Here are tips for fostering that festive spirit.

Lynette Hegeman, SVP at Hunt Military Communities.

Marketing Military Housing

Lynette Hegeman of Hunt Military Communities on what’s essential, and how marketing in this sector is different from market-rate communities.

MHN Executive Council featuring McPeak, Kavana, Cook and Love

MHN Executive Council: More Marketing Strategies You Can’t Live Without in 2025

Additional tips to incorporate in next year’s plans.

Village Green’s Executive Vice President Marketing & Brand Loyalty Ashley Sinclair and WithMe Inc.’s CEO & Founder Jonathan Treble

New Multifamily Amenities Shaping the Resident Experience in 2025

Experts from Village Green and WithMe dive into the latest trends, from wellness-focused areas and tech-enabled conveniences to creative spaces.

Erica Sachse, DMT

Which KPIs Should Marketers Pay Attention To?

Erica Sachse of Powered by DMT shares marketing tips from a data scientist’s perspective.

Businesspeople in Modern Office: Business Meeting of Two Managers Using Laptop. Female CEO and African American Operations Director Discuss Strategy, Implementing Financial Plans.

Using AI and Data to Gain a Competitive Edge

How multifamily marketers can identify trends and use them to their advantage.