Marketing
MHN Executive Council: Best Website Features
Are you getting the most out of your marketing tool?
RETCON Special Report: Tech Goes on Trial
Panelists stressed that any successful technology solution should make both residents’ and employees’ lives easier.
Are Services the Next Must-Have Multifamily Amenity?
As the industry evolves, could a service-first approach be the key to staying competitive in multifamily?
6 Design Trends for Boosting Resident Retention, Condo Sales
Are the look and feel of your buildings in sync with what’s hot right now?
8 Major Renter Pet Peeves—And How to Address Them
It’s not always sunshine and roses at an apartment. Here’s what to do when residents complain.
Top Marketers: Stretching Dollars and Spreading Knowledge
Community Preservation Corp.’s Eric Bederman talks about working for a large city agency vs. a nonprofit and campaigns that promote housing.
Outdoor Amenities Are in With Renters
Tips for meeting the needs of your renters and differentiating yourself from the competition.
5 Must-Attend Events for Multifamily Marketers in 2025
Here’s where you’ll want to be this year if you want to enhance your marketing efforts.
MHN Executive Council: More Goals for the Year
Whether it’s growing your business or making things easier for residents, it’s good to have a plan. Here are some suggestions.
How to Address Pet Complaints at Your Community
Dogs are cute. Howling all night? Not so much. Here are some ideas about how to handle things when residents have pet-related issues.