Marketing
The New Rules of Apartment SEO: “Déjà Vu All Over Again”
Multifamily marketers should keep in mind that, for Google, content is still king.
What Multifamily Can Learn From Single-Family Marketing
A lot of strategies can be carried over in apartment marketing. Here’s how.
MHN Executive Council: Strategies to Celebrate Your Team
Looking for ways to celebrate your employees’ wins? Here are some tips.
Multifamily Gets Its Hands Dirty for Earth Day
Events range from onsite plant parties to harbor cleanups. But residents are also encouraged to get out into their communities.
ULI Special Report: Do You Have Brand Loyalty?
To attract and retain residents today, you’ll need to think like a hospitality brand. Your residents are expecting it.
MHN Executive Council: Tips to Manage Training for On-Site Turnover
How can you minimize employees leaving? And how do you welcome new people to the team? Our experts share their insights.
Industry Surveys Reveal Renter Preferences for 2024
Takeaways from recent surveys on how prospects are searching today—and what they’re looking for.
4 Strategies for Attracting New Residents—Without Concessions
It might be tempting to reduce rents, but this could have unintended consequences.
Top Marketers: Crafting a Team-Oriented Strategy
RailField Partners’ Carol Greenspun talks about how to create newsworthy opportunities catered to the strengths of your firm.
MHN Executive Council: Unique (And Successful) Marketing Campaigns
Out-of-the-box ideas to help you get those apartments leased or get your company name out there.