Marketing
Industry Surveys Reveal Renter Preferences for 2024
Takeaways from recent surveys on how prospects are searching today—and what they’re looking for.
4 Strategies for Attracting New Residents—Without Concessions
It might be tempting to reduce rents, but this could have unintended consequences.
Top Marketers: Crafting a Team-Oriented Strategy
RailField Partners’ Carol Greenspun talks about how to create newsworthy opportunities catered to the strengths of your firm.
MHN Executive Council: Unique (And Successful) Marketing Campaigns
Out-of-the-box ideas to help you get those apartments leased or get your company name out there.
Harnessing the Power of Social Influencers
Hunington’s Kate Good on why social media mavens are a plus for promoting a property.
Modern Multifamily: 9 Employee Recognition Innovations
These appreciation initiatives can strengthen bonds and drive success in today’s dynamic market.
Multifamily Marketing Podcast Roundup: What Should You Listen to?
5 podcast series you should listen to to gain insights about multifamily trends and best marketing practices.
MHN Executive Council: New Strategies for Resident Retention
It’s a lot cheaper to keep a renter than to find a new one. Need ideas to get those lease renewals? Our experts give their top tips.
Talking About Apartment Marketing and Leasing Trends
Experts from Hunington Residential, Bozzuto and Hickok Cole weighed in on hot topics at the International Builders’ Show.
Are You Doing Kenough? A Guide to Be Joyful at Your Community By Taking Inspiration from Ryan Gosling
Channel Ryan Gosling’s Ken, and bring some smiles (and lease renewals) to your community.