Marketing

Featured story July

10 Multifamily Trends Shaping H2 2024

Here’s what to expect across the industry as we head toward year-end. With development slowing down and interest rates likely to inch down, where’s the opportunity?

The Station at Willow Grove

How to Use Data to Create a Personal Connection With Residents

You can get a lot of information from your renters. Here are tips on what to do with it.

MHN Executive Council

MHN Executive Council: Tips to Improve Your Property Branding

What makes your property stand out and stick in potential renters’ minds?

NAA conference attendee

Apartmentalize Special Report: Best Practices for Optimizing Leasing, Marketing

Panelists offered insights on how to best utilize AI and marketing tools to refine customer engagement methods.

The Lucile, a 221-unit apartment community in Nashville

Pet Project: How Your Policies Can Give You a Competitive Advantage

If you’re not pet-friendly, you might be missing out.

Lincoln Park Plaza. Image courtesy of Avanath Capital Management

Marketing Affordable Housing: Dos and Don’ts

A comprehensive list of practices to consider when designing your strategy.

Kate Good

Influence Matters: How Online Influencers Are Shaking Up Multifamily

Developers and property managers are revamping their marketing techniques with a new generation of ambassadors.

Josh Frey, Founder of Selling Swag Partners

The Power of Company Stores and Gifting Programs in Property Management

Selling Swag Partners’ founder explores how companies leverage gifting programs to streamline operations, control budgets and enhance brand consistency.

Snaplistings' campaign at 30 Kent St.

The Secrets of Award-Winning Multifamily Marketing Strategies

Past MHN Excellence Awards winners share their insights on creating marketing strategies that work for multifamily.