Marketing

Photographs of amenity spaces are crucial to prospective residents, especially as more people sign apartments without visiting the site first. The Wolff Company, Private Label International, multifamily project in Falls Church, Va., Three Collective. Image courtesy of Private Label International.

How to Wow Renters With Pictures

With some potential residents basing their decision solely on images, here’s how to make each one count.

MHN Executive Council

MHN Executive Council: How to Approach SEO

Are you getting the most out of your online content?

humanize multifamily content

6 Ways to Humanize Multifamily Content in the AI Era

Today, multifamily marketing demands tailored strategies for brands to connect authentically with their audience.

Data

Using Data to Amplify Marketing’s Voice: Getting a Seat at the Table

The dynamic landscape of the multifamily industry—characterized by evolving resident preferences, market trends and technology—demands a robust approach.

MHN Executive Council

MHN Executive Council: Best Resident Services Options

Suggestions and inspiration for your community.

Intersection of AI: Stacy Brown, Marcie Williams, Alex Abernathy and Aaron Bracken

How AI Is Revolutionizing Multifamily Operations

These tools have vast potential. Can they even replace your human staff?

AIM conference image 2024

AIM Special Report: How to Better Align Marketing and Operations

Experts shared their secrets on how to get different teams to collaborate.

AIM Day 2 2024 conference

AIM 2024 Conference Highlights

Marketing strategies and online presence were main themes.

AIM Day 2 2024 conference

AIM Special Report: Media That Makes a Difference

Panelists and attendees shared insights on the online media that best convert leads to leases.

AIM Day 1 keynote speaker Shruti Buckley

AIM Special Report: Strategies for Successful Marketing

On the first day of the event, experts shared insights on the most effective tactics.