AIM 2024 Conference Highlights

Marketing strategies and online presence were main themes.

AIM Day 2 2024 conference

The Apartment Innovation and Marketing conference in Huntington Beach, Calif., in 2024. Image by Jordana Rothberg

Evolving marketing strategies, social media utilization and online presence were dominant themes at the Apartment Innovation & Marketing Conference, held in Huntington Beach, Calif., from May 5 to 8.

Check below for our conference coverage:

  • Approaches to Multifamily Marketing: Cultivating a strong brand is critical, speakers said on the conference’s first day. Understanding statistics and influencing factors is key to engaging potential residents, especially younger demographics.
  • Media That Makes a Difference: Social media’s impact is hard to understate, but websites remain important in luring prospective residents.
  • Aligning Marketing and Operations: Panelists share their secrets on how to get different teams to collaborate.

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