MHN Executive Council: More to Learn in 2025
New year, more to explore! The MHN Executive Council talks AI, fire protection and other areas they're looking to educate themselves more about.
The multifamily industry is constantly changing, so there are always new areas to explore! The MHN Executive Council shares additional aspects they’d like to learn more about in 2025. (Read part 1 here.)
Exploring AI
In 2025, my team and I will be doing an even deeper dive into the potential of artificial intelligence and its impact on our industry. For decades, the real estate industry has been rooted in the old ways and processes, but AI and other tech has changed the way we operate. This year, I’m committed to learning how to leverage AI even more effectively. At ARK Homes For Rent, we have already integrated tools like ChatGPT and EliseAI to streamline workflows, but I’d like to educate myself and my team more on expanded uses and adopt more advanced tools. I’m particularly excited about exploring predictive analytics to identify emerging new markets we might not have otherwise considered, crafting highly personalized marketing strategies, and delivering tailored experiences for current and future residents — we strive to be industry innovators. —Jordan Kavana, Founder & Chairman, ARK Homes for Rent
Streamlining Operations
One off the top of my head, I would like to know how other industries are leveraging AI to streamline operations.
- How can we improve performance in maintenance operations from distribution platforms (i.e. inventory management, purchasing & order resolution)?
- How can augmented reality improve the shopping/leasing experience? —Andrew Bowen, Senior Vice President of Strategic Partnerships, LeaseLock
Code Work
There is always so much to learn in our business. This year, I plan to understand better the codes affecting property operations. In my expert witness work, I have discovered that most property managers are not familiar with the International Property Maintenance Code (IPMC), International Fire Code (IFC), International Building Code (IBC), and the life safety standards promulgated by the National Fire Protection Association (NFPA), such as NFPA 72, which deals with fire detection, signaling, and emergency communications. Local jurisdictions that govern housing adopt many of these codes and standards. Every property manager’s skill set should include an understanding of these codes and standards. —K David Meit, Principal, Oculus Realty
Interested in joining the MHN Executive Council and sharing your insights? Email Jessica Fiur.
