Marketing

MHN Executive Council featuring Jim Love, Stephanie Anderson, Michael Uzyak, Markia Pietroforte and Jordan Kavana

MHN Executive Council: What Will Be the Biggest Trends of 2025?

An increase in transactions? Advancing technology? A focus on wellness? Here are some predictions for the new year.

The Veris x Bilt display at The Capstone at Port Imperial in New Jersey. The partnership between the two companies allows residents to redeem their rental payment points for various rewards and discounts. Image courtesy of Veris Residential

Resident Rewards Programs: The Gift That Keeps on Giving

A growing number of marketers are discovering the potential of this tool. But keeping renters engaged post-launch can be a challenge.

People at a rooftop event.

The Ultimate Checklist for Planning a Successful Resident Event

It takes a lot of work to make an event feel effortless. Here’s how to make sure yours runs smoothly.

Delivery person delivering a package.

Overcoming the Fear of Outsourcing

By embracing the expertise of specialized providers, teams are better able to focus on core business activities and achieve leasing goals.

MHN Executive Council

MHN Executive Council: 2024’s Surprising Multifamily Trends, Part 2

A look at the rapid pace of technology, and other things that were unexpected this year.

The Station at Newtown Square

Should You Offer Furnished Units at Your Community? Here’s What You Need to Know

Four things to consider when adding these apartments to your portfolio.

Success in email marketing implies sending targeted, impactful messages

The Dos and Don’ts of Email Marketing for Multifamily Brands

To succeed in email marketing, you need a smart strategy. Check out these tips on how to elevate your brand’s campaigns.

AI's role in streamlining communications

AI in Multifamily: Streamlining Operations and Enhancing Decision-Making

How artificial intelligence is transforming the sector.

MHN Executive Council

MHN Executive Council: 2024’s Surprising Multifamily Trends

AI acceptance? A return to classic amenities? There was a lot that our experts did not see coming this year!

RentCafe screenshot of property listings

The Power of Proof: 5 Ways to Use Resident Testimonials in Your Marketing

Discover creative ways to build trust, engage potential renters and enhance your online presence.