Marketing

Kate Good

Influence Matters: How Online Influencers Are Shaking Up Multifamily

Developers and property managers are revamping their marketing techniques with a new generation of ambassadors.

Josh Frey, Founder of Selling Swag Partners

The Power of Company Stores and Gifting Programs in Property Management

Selling Swag Partners’ founder explores how companies leverage gifting programs to streamline operations, control budgets and enhance brand consistency.

Snaplistings' campaign at 30 Kent St.

The Secrets of Award-Winning Multifamily Marketing Strategies

Past MHN Excellence Awards winners share their insights on creating marketing strategies that work for multifamily.

Photographs of amenity spaces are crucial to prospective residents, especially as more people sign apartments without visiting the site first. The Wolff Company, Private Label International, multifamily project in Falls Church, Va., Three Collective. Image courtesy of Private Label International.

How to Wow Renters With Pictures

With some potential residents basing their decision solely on images, here’s how to make each one count.

MHN Executive Council

MHN Executive Council: How to Approach SEO

Are you getting the most out of your online content?

humanize multifamily content

6 Ways to Humanize Multifamily Content in the AI Era

Today, multifamily marketing demands tailored strategies for brands to connect authentically with their audience.

Data

Using Data to Amplify Marketing’s Voice: Getting a Seat at the Table

The dynamic landscape of the multifamily industry—characterized by evolving resident preferences, market trends and technology—demands a robust approach.

MHN Executive Council

MHN Executive Council: Best Resident Services Options

Suggestions and inspiration for your community.

Intersection of AI: Stacy Brown, Marcie Williams, Alex Abernathy and Aaron Bracken

How AI Is Revolutionizing Multifamily Operations

These tools have vast potential. Can they even replace your human staff?