Marketing
Top Marketers: How PR and Marketing Complement One Another
Public relations veteran David Ebeling on how marketing and PR work together to achieve success.
9 Multifamily Marketing Trends That Are (Thankfully) Over
Remember picking a company name that starts with A1 so you would be listed first in the phonebook? (Remember phonebooks?) Here are some marketing fads that have fallen out of fashion.
MHN Executive Council: Data-Based Decisions
What KPIs are important to multifamily? Executives weigh in.
Heatproof Community Events for Your Residents
Helpful tips to keep your residents cool and connected, even when temperatures soar.
Quick Tips: Marketing for Student Housing
From knowing your audience to growing your social media presence, these steps make a big difference.
4 Ways to Use AI to Improve Your Apartment Marketing
Tips from experts for greater efficiency and profitability.
MHN Executive Council: How Leasing Has Evolved Over the Last 3 Years
Everything changed during COVID, and that includes appealing to prospective residents.
Give Multifamily Its “Barbieheimer” Moment: Resident Event Ideas that Appeal to a Variety of People
Ideas that appeal to a large selection of your renters—even though it might not seem like it at first!
Top Marketers: The Making of a Love Brand
Bozzuto SVP of Marketing Kelley Shannon reflects on how her background in accounting helps her create an ingredient, love and service brand.
Tips for Small Multifamily Marketing Teams
A smart, cost-effective strategy uses engaging channels to showcase a community’s unique offerings.