Marketing
MHN Executive Council: Strategies for Incorporating AI Into Multifamily Marketing & Operations
Interested in using AI, but not sure where to start? The MHN Executive Council shares how they’re successfully integrating that technology into their plans.
6 Digital Marketing Mistakes in Multifamily—And How to Avoid Them
Slipups happen, but they can impact both your occupancy rate and your bottom line.
Secrets of an Award-Winning Multifamily Marketing Campaign
Avery Lewis of Cardinal Group Management shares her expert tips.
Top Marketers: Empowering Your On-Site Team
Northland’s Sarah Wieman discusses the value of involving employees in corporate marketing strategy.
MHN Executive Council: Tips to Support Your Team’s Mental Health
Suggestions for making the workplace a positive environment for your employees.
Rently’s “Wayfinding” Navigation Optimizes Self-Guided Tours
The company recently optimized its popular self-guided touring solution with new “Wayfinding” navigation technology.
The New Amenities in Multifamily: What Renters Actually Want
Smart technology, sustainability, luxury and convenience drive the latest trends.
Property Operations in Stressful Times
Kitty Callaghan shares operational tactics that keep Wasatch Property Management in growth mode amid a shifting economy.
People, Proptech and Partnerships: AIM Report
Clearly-defined goals are key, panelists said on the conference’s second day.
AIM 2023: Smart Utilization of Technology Key in Marketing Multifamily
Habits of prospective renters have changed drastically. Marketing teams are taking note.