Suzann D. Silverman is editorial director of CPE. She has covered the commercial and multifamily real estate industry since 1995, becoming editor-in-chief of Commercial Property Executive (formerly Commercial Property News) in 1998 and editorial director of both CPE and Multi-Housing News in 2016. She is also serving a second term as a board member of the National Association of Real Estate Editors. You can reach her at [email protected].

Editorial Director Suzann D. Silverman

AI Joins the Marketing Team

To position your brand most effectively online, you’ll need to find the right balance between AI-written content and human involvement.

Alex Wolkomir, McKinsey & Co.; Kelly Mack, Corcoran Sunshine; Andrew Min, RXR Realty; Ricardo Suarez, Four Seasons

ULI Special Report: Do You Have Brand Loyalty?

To attract and retain residents today, you’ll need to think like a hospitality brand. Your residents are expecting it.

Editorial Director Suzann D. Silverman

The Longer-Term Benefits of Better Housing

Higher-end features may seem tough to pencil into affordable housing budgets. But that may be short-sighted.

Editorial Director Suzann D. Silverman

Multifamily Industry Resolutions for a New Year

The commencement of a new year is a natural time to evaluate where things stand and consider improvements for the future. I’ve put together a list of New Year’s resolutions for the apartment industry.

Editorial Director Suzann D. Silverman

Better Multifamily Living Through AI

We’re not flying our cars between apartment communities, but generative AI is rocketing the industry ahead. And business will be better for it.

Editorial Director Suzann D. Silverman

Build-to-Rent’s Evolving Popularity

As institutions active in the single-family rental space shift their attention to new development, they’re refining their approach to attract a wider range of residents.

Editorial Director Suzann D. Silverman

Increased Innovation Benefits Today’s Affordable Housing

The need for innovation to finance affordable housing should not impact the recent trend toward improved design and amenities, which benefit residents while increasing value for owners.

Economists Blame Sales, Construction Pause on More Than Interest Rates

NMHC’s Walter, JLL Capital Markets’ Rice outline cost concerns slowing multifamily activity during NAREE conference. But Rice predicts a sales activity uptick in the second half of 2023.

Editorial Director Suzann D. Silverman

The Search for Multifamily in Commercial Space

There’s a growing buzz around conversion of offices to apartments, reducing vacant office space while addressing America’s housing shortage. But how viable is it?

Editorial Director Suzann D. Silverman

The Baby Boomer Revolutionization of Senior Living

Accustomed to an active and independent lifestyle, the 70 million-strong, outspoken Baby Boomer generation is not willing to bend as they consider aging into senior housing. Community operators are listening.

Most Recent