Marketing

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How to Market Apartments in the Same Neighborhood

With the right strategy, proximity isn’t a problem—it’s a powerful advantage.

A rendering of Pickard Chilton’s hypothetical conversion of 1633 Broadway, a New York City office building built in the 1970s, to multifamily. The redeveloped spaces, which include larger units, include enclosed private offices, which allow residents to work remotely without leaving their units. Rendering courtesy of Pickard Chilton

Understanding Your Residents: Remote Workforce

Renters who work from home have some very specific wants and needs. Here are some key factors for multifamily properties seeking to attract and retain them.

Workspaces near the free coffee bar at 2929 on Mayfair in Wauwatosa, Wis., managed by RMK Management. Image courtesy of RMK Management Corp.

Top Priority for Renters: Simple and Practical Amenities

Residents want convenience. Here’s how to showcase it at your community.

Derby at The Bowen

Tips on How to Market on a Budget

Every dollar counts, but there are ways you can make your budget work harder and your property stand out. MHN speaks with Elaine De Lude at LIVEbe Communities, who offers insights.

MHN Executive Council featuring Pietroforte, Love and Anderson

MHN Executive Council: Strategies to Incorporate Authenticity Into Your Resident Communication

Your renters want to hear from you, not AI. Here are some tips to personalize your messages.

Headshot of Patrick Hennessey

Will the Next Amenities War Be About Services?

Patrick Hennessey talks about why renters are turning towards this element of community operations.

NAREE Podcast Award-Silver to Jordana Rothberg

MHN Podcaster Wins Silver NAREE Award

The National Association of Real Estate Editors recognizes excellence in real estate journalism.

MHN Executive Council featuring McPeak, Love and Cook

MHN Executive Council: New Ways to Improve Resident Satisfaction

Looking to increase renewals at your community? Try these suggestions!

Apartmentalize crowd shot

Apartmentalize Special Report: How Purpose and Precision Can Differentiate Your Brand

Storytelling and strategy drive stronger connections, clicks and conversions.

NAA Apartmentalize attendees

Apartmentalize Special Report: Smart Strategies for Stronger Teams

The event kicked off with insightful panel discussions to help property managers rethink AI, onboarding and investor communication.