Marketing
AIM Special Report: Methods to Connect With Resident Interests
What attracts renters? It’s not always the flashiest features. Here are some tips to make the mundane more interesting and the hard-to-quantify come across.
AIM Special Report: Best Practices to Maximize GEO Search Results
Strong generative engine optimization involves a mix of technical expertise and a tourism-oriented mindset. Here is what you should prioritize.
How to Market the Resident Experience
Amenities, events, maintenance—tips for appealing to prospects.
AIM Special Report: Leasing Strategies for Today’s Market
Renters’ searching habits have changed considerably in recent years. Here’s what to look for.
9 Pet-Friendly Event Ideas for Your Doggone Apartment Communities
Suggestions that will help with retention, allow you to market to potential residents and get overwhelmed by cuteness.
Pixel by Pixel: A Guide to Posting on Social Media
How to cater your marketing strategy to specific algorithms.
From TikTok to Threads: Jim Gray on Navigating Real Estate’s Next Digital Wave
The social media coach shares actionable advice on how to diversify marketing efforts beyond a single platform.
MHN Executive Council: Awesome Swag Your Residents Will Actually Want
The key to a good move-in gift? Give them something they’ll actually use. Here are some great suggestions.
MHN Executive Council: Tips to Tackle Employee Burnout
Even top performers can get overwhelmed. Here are strategies to keep your team happy.
8 Creative Ways to Work With Multifamily Influencers
A strong social media marketing strategy helps multifamily companies build awareness, attract leads and foster a thriving community.