Marketing

MHN Executive Council featuring Cook, Zaransky and Pleat

MHN Executive Council: Heartwarming Resident Experiences

We call our apartment buildings communities. And these renters really show why.

2025 MHN Excellence Awards logo

Enter the 2025 MHN Excellence Awards

We want to celebrate your wins! But the deadline is today.

Screenshot of ChatGPT.

5 Smart Ways to Make Your Property Listings AI-Ready

How to make your information clear, accurate and easy to find—helping you stay competitive in an evolving marketplace.

Screenshot of some of Colorado Tower's available units, emphasizing fee transparency for prospective tenants.

Fee Transparency: Why It Matters Now More Than Ever

In an industry where reputation matters, this is no longer just a regulatory requirement—it’s a smart business strategy.

MHN Executive Council featuring headshots of McPeak, Cook, Brower, Cole, Gustafson and Pleat

MHN Executive Council: How to Use Branding to Increase Resident Loyalty

Go beyond signage and show what it’s like to live in your community.

AIM flexible leasing panel: l. to r., Laura Stankovic, Greystar; Jenelle Shapiro, Sares Regis Group; Mackenna Mullins, UDR; Kyra Lambo, Equity Residential; and Melanie Rodriguez, Airbnb

How to Raise Your Profile in the Multifamily Industry: Speaking Opportunities and Beyond

Success in multifamily isn’t just about what you do—it’s about who notices. Here are five smart strategies to get started.

Multi-Housing News Instagram Reels

How to Market Apartments in the Same Neighborhood

With the right strategy, proximity isn’t a problem—it’s a powerful advantage.

A rendering of Pickard Chilton’s hypothetical conversion of 1633 Broadway, a New York City office building built in the 1970s, to multifamily. The redeveloped spaces, which include larger units, include enclosed private offices, which allow residents to work remotely without leaving their units. Rendering courtesy of Pickard Chilton

Understanding Your Residents: Remote Workforce

Renters who work from home have some very specific wants and needs. Here are some key factors for multifamily properties seeking to attract and retain them.

Workspaces near the free coffee bar at 2929 on Mayfair in Wauwatosa, Wis., managed by RMK Management. Image courtesy of RMK Management Corp.

Top Priority for Renters: Simple and Practical Amenities

Residents want convenience. Here’s how to showcase it at your community.

Derby at The Bowen

Tips on How to Market on a Budget

Every dollar counts, but there are ways you can make your budget work harder and your property stand out. MHN speaks with Elaine De Lude at LIVEbe Communities, who offers insights.