Marketing

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Why Community Blogs Are Multifamily’s Secret SEO Weapon

In a competitive leasing market, a neighborhood-centered blog isn’t a luxury—it’s one of the most effective long-term investments a property can make.

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The Ultimate Gift-Giving Guide For Your Apartment Community

Looking to spread holiday cheer with your team or your renters? Or do you want to help your residents with holiday tipping questions? Don’t worry, we got your back!

A chess on a wooden floor with success icons symbolizes the strategic planning and execution required to achieve marketing goals, represents the careful consideration and strategic thinking

The 3 Biggest Apartment Marketing Trends

What worked, what didn’t and what we’ll see in 2026.

Young renters

Appealing to Prospective Renters: Cost Transparency and Speed

New surveys and federal data show renters prioritize total-cost transparency and fast, mobile-first service.

Piazza Alta, a community located in Philadelphia’s Northern Liberties neighborhood

How AI Recasts Multifamily Operations: Inside Post Brothers’ Playbook

The company’s co-COO explains how AI streamlines service and accelerates renewals without losing the human touch.

A team of young professionals working together on a laptop, exploring solutions for improving Gen Z employee retention.

Hire Smart, Retain Smarter: Gen Z Employee Retention Strategies

As they fill more multifamily roles, companies face a pressing question: how do you retain a generation known for mobility and high expectations?

A photo of a panel on tech strategies for small and midsize operators at OPTECH 2025.

OPTECH Special Report: Practical Applications of Tech

Sessions focused on how the industry can look beyond hype and adopt tech in a meaningful way.

MHN Executive Council with headshots of Claffey and McPeak

MHN Executive Council: Tips to Make Your Residents’ Move-In Experience Easier

Moving can be extremely stressful. Make it easier on your renters with these suggestions.

A photo of Birchstone Waterleigh, now owned by Ashcroft Capital

Understanding Your Residents: The Renter by Choice

Why they pick apartments over ownership, and the qualities that can make renting preferable to carrying a mortgage.