Marketing
Outperforming in a Soft Apartment Market
How operators can use AI to ‘squeeze more juice’ out of demand for new leases.
More Than Just a Code: Creating a True Experience for Your Self-Guided Tours
To truly capture the attention of prospective residents and stand out in a competitive market, property managers must elevate their self-guided tours from merely providing access credentials to fully engaging and informative experiences.
MHN Executive Council: How Should You Prep Your Community for Summer?
Tips for preparing for everything from barbecues to storms.
Multifamily Marketing Starts With Your Team
In a competitive, relationship-driven industry like multifamily, trust and visibility are everything.
MHN Executive Council: When Your Team Goes Above and Beyond
It’s about time for hard workers to get their flowers!
AIM Special Report: The Flexible Leasing Draw
Apartment owners are finding value in offering renters a range of options and incentives.
AIM Special Report: Building Renter Trust
Today’s renters are experienced online shoppers. So they expect to find all the information they need up front.
Finding the AI-Human Touch Sweet Spot: Marketing Mistakes to Avoid
Here’s what you should be on the lookout for when you’re trying to balance your artificial intelligence usage.
AIM 2025 Conference Coverage
MHN’s coverage of the 2025 Apartment Innovation and Marketing Conference.