Multifamily Marketing Podcast Roundup: What Should You Listen to?

In today’s dynamic multifamily industry, professionals always look for alternative ways to gain a competitive edge, since innovation and adaptability have become critical in the field. When it comes to marketing multifamily properties, its complexities call for a comprehensive strategy that includes branding expertise, a holistic approach and a well-established digital presence.

With the multitude of resources available everywhere, sometimes it can be hard to keep track or even check them all out, thus missing out on important insights that can help you better your strategy. It’s no secret that podcasts are now a pivotal tool that provides business leaders with a lively forum where they can exchange ideas and best practices. Whether you’re looking for new ways to navigate the challenges of attracting renters, optimizing property occupancy, or even streamlining your marketing strategy, you can find valuable information about certain multifamily-related topics by listening to podcast series in the industry.

To help you find those resources easier, we have compiled a list of seven podcast series, in no particular order, that discuss multifamily marketing and more. These series, which include insightful conversations, useful advice and case studies, can become a resource if you’re trying to remain ahead of the curve in a constantly evolving market.

1. “Multifamily Insights” with John Casmon

As a former marketing specialist and the co-founder of Midwest Real Estate Networking Summit, John Casmon touches on all nuances of real estate investment, marketing, and management. “Multifamily Insights” offers doable guidance through discussions with marketing and real estate experts, covering topics from international team management, adding value-add to your properties, new trends in AI and raising capital.

Although the podcast series focuses on multiple multifamily-related topics, Casmon’s previous marketing experience working with major companies, such as MillerCoors and PepsiCo, can help you better understand marketing practices that apply to multifamily as well.

2. Multi-Housing News’ “The Lease-Up”

Our podcast series, “The Lease-Up”, delves into different topics encompassing trends, viewpoints from notable industry leaders, outlooks and legislative impacts in multifamily, representing a platform for all those interested in all branches of the sector. However, when it comes to multifamily marketing, our host Jordana Rothberg discusses with leaders in the field in her monthly “Top Marketers” series, touching on the psychology behind marketing strategies, the guests’ experiences in the field and what shapes successful brands and makes them stand out.

In her episodes, Jordana dives deeper into challenges in multifamily marketing, innovations in the sector, maintaining a digital presence, as well as the intersection of this branch with PR or sales, creating a comprehensive picture of what’s needed for success in the field.

3. “Modern Multifamily” with Mike Wolber

The “Modern Multifamily” podcast delves into a variety of subjects, from improving renter experiences to innovation and technology within the multifamily space. By bringing his background as a Chief Revenue Officer at Rent Dynamics, Mike Wolber navigates different topics about operational efficiency and elevating the overall renter experience.

When it comes to marketing topics, Wolber touched on customer data platforms and AI in his interview with Daniel Paulino, Bozzuto’s vice president of digital marketing, the steps for building a personal brand with RPM’s Living Vice President of Marketing Relations Tony Sousa and many more. Whether you want to learn more about the latest trends in marketing or listen to insightful conversations with industry leaders, “Modern Multifamily” offers you some perspective on what’s next for the sector.

4. Sprout Marketing’s “The Multifamily Mix with Barbara Savona”

Sprout Marketing’s CEO Barbara Savona is hosting “The Multifamily Mix”, a podcast focusing on effective strategies for industry players when it comes to enhancing living spaces, boosting social media strategies and advancing careers in multifamily. This weekly series delves into apartment marketing, resident retention and team development, touching on resident events ideas, solving social media struggles and wellness practices, meant to facilitate a conducive environment where listeners can gather practical strategies and connect with fellow professionals.

5. “The Digible Dudes”

“Digible Dudes” hosted by Reid Wicoff and David Staley is a weekly podcast that delves into experiences and perspectives of industry leaders in multifamily marketing, providing firsthand insights into strategies and trends in the sector.

Regardless of your level of expertise in the field, this podcast series provides a platform where listeners can deepen their grasp of marketing and the industry’s best practices, touching on how to transform your strategies, AI’s impact in multifamily, building a team and innovating housing operations. Whether you want to improve your marketing plan or obtain a competitive edge in the field, you can listen to the podcast to remain on top of trends in the industry.