Harnessing the Power of Social Influencers

Hunington's Kate Good on why social media mavens are a plus for promoting a property.

Kate Good, principal of multifamily development and operations at Hunington Residential, spoke with Multi-Housing News recently about how to best utilize social media influencers to promote a property. Influencers can help showcase a community to a much wider audience than a firm may normally reach — and both parties have incentives to bring to the table.

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