8 Creative Ways to Work With Multifamily Influencers
A strong social media marketing strategy helps multifamily companies build awareness, attract leads and foster a thriving community.
Moving to a new apartment is a major life decision and many renters turn to social media for advice, inspiration and recommendations. Partnering with influencers who specialize in relocation, urban living or home décor can help position your multifamily property as the ideal place for potential renters to call home. These influencers can create engaging content that showcase the moving experience, provides practical tips for settling in and highlights the unique benefits of your community.
By leveraging their credibility and audience trust, you can attract renters who are actively looking for a seamless transition into a new living space. Start implementing these ideas to stay ahead of the competition and attract the right residents to your multifamily properties.
1. Resident Ambassador Programs
Encourage current residents to become brand ambassadors by sharing their living experiences on social media. Offer incentives like rent discounts, referral bonuses, or exclusive access to amenities in exchange for regular content about the property. Their authentic testimonials help build credibility and attract like-minded prospects.
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2. Local Micro-Influencer Partnerships
Instead of solely focusing on high-profile influencers, consider partnering with local micro-influencers who have a strong community presence. These influencers can authentically showcase the benefits of living in your multifamily property by sharing their experiences with local dining, entertainment and lifestyle activities in the area. These could be food bloggers, lifestyle influencers, or city explorers who can showcase the property’s location, nearby attractions and overall living experience. This localized approach feels more relatable to potential renters.
3. Virtual Apartment Showcases
Have influencers host live walkthroughs of the property on Instagram, TikTok or YouTube. They can highlight the best features, answer questions in real-time and provide a fresh perspective that resonates with their audience, making the property more appealing to potential residents.
4. Podcast Studio Collaborations
Many multifamily properties are incorporating podcast studios as an amenity, creating an excellent opportunity for influencer marketing. Partnering with local podcasters or social media personalities to record episodes in these studios can help showcase your property’s modern offerings while reaching a dedicated audience. Influencers can discuss topics related to urban living, community engagement and lifestyle tips, subtly promoting the property as a desirable place to live.
5. Influencer-Generated Content for Ads
Instead of relying solely on professionally produced ads, use influencer-created content in paid social media campaigns. Influencers create highly engaging content that resonates with their followers. Their content is often more engaging and relatable, leading to higher conversion rates. Authentic endorsements from influencers can significantly enhance ad performance.
Utilize their content in paid social media campaigns to target prospective residents. Sponsored posts featuring influencers enjoying the property’s amenities, hosting community events, or exploring nearby attractions can be powerful in driving engagement and lead generation.
6. Exclusive Influencer Events
Host exclusive influencer events at the property—such as rooftop socials, wellness classes or themed parties—where they can experience and showcase the community. These events encourage organic content creation, boosting exposure and engagement with potential renters.
7. Behind-the-Scenes Development Stories
If a property is under construction or undergoing renovations, work with influencers to share progress updates, exclusive previews and design inspirations. Time-lapse videos, interviews with developers, and sneak peeks at new amenities can create anticipation and interest before leasing even begins.
8. Relocation and Lifestyle Collaborations
Partner with influencers who focus on moving, urban living or home decor. They can create content about transitioning to your property, offering tips for decorating small spaces, or highlighting the perks of the neighborhood, making your community more attractive to their followers.
