Marketing
Multifamily Marketing Starts With Your Team
In a competitive, relationship-driven industry like multifamily, trust and visibility are everything.
MHN Executive Council: When Your Team Goes Above and Beyond
It’s about time for hard workers to get their flowers!
AIM Special Report: The Flexible Leasing Draw
Apartment owners are finding value in offering renters a range of options and incentives.
AIM Special Report: Building Renter Trust
Today’s renters are experienced online shoppers. So they expect to find all the information they need up front.
Finding the AI-Human Touch Sweet Spot: Marketing Mistakes to Avoid
Here’s what you should be on the lookout for when you’re trying to balance your artificial intelligence usage.
AIM 2025 Conference Coverage
MHN’s coverage of the 2025 Apartment Innovation and Marketing Conference.
AIM Special Report: Methods to Connect With Resident Interests
What attracts renters? It’s not always the flashiest features. Here are some tips to make the mundane more interesting and the hard-to-quantify come across.
AIM Special Report: Best Practices to Maximize GEO Search Results
Strong generative engine optimization involves a mix of technical expertise and a tourism-oriented mindset. Here is what you should prioritize.
How to Market the Resident Experience
Amenities, events, maintenance—tips for appealing to prospects.
AIM Special Report: Leasing Strategies for Today’s Market
Renters’ searching habits have changed considerably in recent years. Here’s what to look for.