Guest Blog

These potential problems require supervision, oversight and continual observation to detect, and a timely response is required to resolve them.

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features.

A community’s outside needs to make the prospective resident want to go inside and investigate further.

While “nice” individuals are perfectly acceptable, one blogger argues that all of the “great” leasing agents he ever hired had a slightly different trait.

With a rent adjustment, the apartment may be priced “right” according to a marketing survey; but will a resident see, appreciate and agree with the value?

Equifax just won the honor of being the most complained about financial company from 2017. The company’s gigantic breach last year is having lasting impacts. And those impacts aren’t limited to the vulnerability of our personal data.

There is a big misconception as to how someone becomes successful. It’s not that people go above and beyond because they are leaders, but rather they are leaders because they go above and beyond.

A Multifamily Insiders report highlights factors for social media success, including identifying metrics to judge different programs, and what to use to reach prospects and residents.

From setting the mood, to more practical considerations like maintenance, there are many ways in which flooring can positively impact a property investment, particularly when you get creative with renovations.

Real estate companies that resist adopting a digital approach will find themselves left behind, trying to speak to prospects but finding that no one is listening.