Guest Blog
Don’t Let a Dead Roach Join Your Leasing Team
Imagine if you were a prospective resident and you walked into a beautiful apartment, only to find a roach on the kitchen counter. Would you remember the apartment, or would you remember the roach?
Do You Use Protection? (With Your Property)
Renting a property the smart way also means getting a customized insurance package that can cover any potential liabilities and losses caused by bad renters—from damages to the property to legal costs associated with eviction. Here are some things you need to know about this type of protection.
7 Deadly Construction Sins That Can Lead to Litigation
These potential problems require supervision, oversight and continual observation to detect, and a timely response is required to resolve them.
Use Descriptive Language to Spice Up Your Marketing Verbiage
Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features.
Quick Exterior Maintenance Tips for an Attractive Rental Property
A community’s outside needs to make the prospective resident want to go inside and investigate further.
Apartment Staffing 101: Don’t Hire Nice People
While “nice” individuals are perfectly acceptable, one blogger argues that all of the “great” leasing agents he ever hired had a slightly different trait.
The Secret Ingredient for an Effective Lease Renewal Offer
With a rent adjustment, the apartment may be priced “right” according to a marketing survey; but will a resident see, appreciate and agree with the value?
New Year, New Requirements for Resident Screening. Thanks, Equifax.
Equifax just won the honor of being the most complained about financial company from 2017. The company’s gigantic breach last year is having lasting impacts. And those impacts aren’t limited to the vulnerability of our personal data.
Adopting Leadership Traits Before You Actually Lead
There is a big misconception as to how someone becomes successful. It’s not that people go above and beyond because they are leaders, but rather they are leaders because they go above and beyond.
The Evolution of Social Media Strategy for Communities
A Multifamily Insiders report highlights factors for social media success, including identifying metrics to judge different programs, and what to use to reach prospects and residents.