The Secret Ingredient for an Effective Lease Renewal Offer
With a rent adjustment, the apartment may be priced “right” according to a marketing survey; but will a resident see, appreciate and agree with the value?
People select a new apartment home largely based on location. Price point and lease terms are also taken into consideration. But when it comes to the choice to renew, the decision is based on customer satisfaction. This satisfaction translates into the value experienced by the resident.
