Guest Blog
‘Guest Blog’ with Scott Yahraus: Stimulus Package for your Complex
In this month’s issue of Multi-Housing News, Christy Freeland, CEO of Riverstone Residential said, “We know that people like to be social, so we’re offering things like movie and game nights, or bringing in guest speakers on topics like physical fitness. We’re not having to spend a lot of money on those things, but it’s the idea of providing a sense of community that will keep residents around longer.” (MHN, June 2009, pg. 13) I could not agree more with Freeland. Your residents are your customers, so it is wise that you treat them well. To me, this means going…
‘Guest Column’ with Scott Yahraus: Using Facebook at Your Properties
It is not a question any more, rather a certainty. Facebook is here to stay. It has become a part of our everyday lives. Once thought to be used only by Generation “Y”, social media has transformed our lives. The largest growing demographic happens to be females 40 years old and above. If the first phase of the Internet was to get everyone connected, then this second phase of the Internet is about getting the human network connected to each other. I recently heard on NPR (National Public Radio) that the epidemic of workers checking their Facebook pages was the…
‘Guest Blog’ with Scott Yahraus: The Green Fever! But What About the Cost?
It is everywhere and all around us! Being “Green”! It is hard to go through the day without seeing some advertisement for a product promoting itself as green. I see this for banks, retailers, and of course car companies. At the footnotes of emails that I receive there is often a message reminding me to “Think of the environment before you print this email.” If you are anything like me, you subscribe to several trade publications on the apartments industry, as well as the commercial real estate sector in general. This month, a leading apartment magazine ran a cover story…
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