Guest Blog

4 Tech Upgrades to Attract Millennial Renters

Commercial property owners or managers who want to corner the Millennial market are wise to focus on technological amenities—especially those that deliver Internet of Things connectivity.

The Amenity That Never Goes Out of Style

In the property and hospitality line, there is a constant rush to have the latest and trendiest amenities. Yet amid all these investments into amenity space, another crucial yet often overlooked amenity is neglected.

6 Suggestions for Resident Retention

Securing the move-in is only the first step toward building a relationship with a new resident. As time goes by, one of the true indicators of property success is the number of residents that renew their leases.

Get Ready, Multifamily, It’s Time for Generation Z

With each new generation we face the challenge of blending what is important to the current generations we serve while simultaneously renewing our physical product and supporting services to attract and appeal to the new generation coming of age.

The Top Sources of Ancillary Income

At the 2017 National Apartment Association Education Conference and Expo, panelists discussed punitive fee-based charges and service upgrades at communities.

5 Reasons Stone is Sustainable

Of all the numerous types of countertop materials available, natural stone is considered one of the most sustainable or eco-friendly options multifamily developers can choose.

Structure Your Marketing Team Right

Revenue sustainability begins with the customer, yet marketing departments remain structured around individual marketing channels rather than customer needs or segments.

Multifamily Will Feel the Effects of Hurricane Harvey, Too

This is uncharted territory for many apartment operators, who will have to strike a balance in the weeks ahead.

Top Amenities for the 2017 Renter

In the era of smart homes, it’s still the ordinary amenities that add value to an apartment. In the end, comfort beats innovation.

What’s Trending Up (and Down) in Apartment Marketing

Surprising finds from Multifamily Insider’s recently released 2017 Apartment Market Strategies Report, including the use of Craigslist ads.