Guest Blog

Revenue sustainability begins with the customer, yet marketing departments remain structured around individual marketing channels rather than customer needs or segments.

In the era of smart homes, it’s still the ordinary amenities that add value to an apartment. In the end, comfort beats innovation.

Surprising finds from Multifamily Insider’s recently released 2017 Apartment Market Strategies Report, including the use of Craigslist ads.

At the recent 2017 NAA Education Conference and Exposition, Shawn Reynolds, director of training at Morgan Communities, shared tips on increasing engagement and retention.

At the CFAA Rental Housing Conference “Corporate Culture – Pull, Don’t Push” and “Data in Performance Evaluation” were presented by Randy Daiter (M&R Properties) and Colleen MacCarville (Killam REIT), respectively. Here are some key points to note and to take away from this topic include.

No stranger to a how culture can optimize performance during his career with companies such as Lane, RedPeak, Bainbridge and currently Homestead Development Partners, the executive explains how culture can make an organization run smoothly and efficiently

In Yardi’s latest whitepaper, Senior Living Data Security, senior living providers will get the latest information on the most common vulnerabilities in senior living and discover how to protect their organization’s sensitive data with the industry’s most trusted cloud provider.

With the digital tools you have available to you today, there are whole new ways to put the customer first in your marketing. Here’s why we think it’s a perfect fit for multifamily.

Just because more is possible, doesn’t mean multifamily operators are using email marketing more effectively.