Use Descriptive Language to Spice Up Your Marketing Verbiage

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features.

keep_calm_wow_wordsDear Awesome Apartment Marketers,

Back in 2011, I wrote a blog about using unique and descriptive words to help your apartment communities stand out from the competition. In the post, I added a list of what I now refer to as “wow words” that I utilize almost daily when writing ad copy, creating content, dreaming up romance paragraphs, and coming up with a unique list of amenities and features to describe our apartment homes and communities. In addition to descriptive phrases, I’ve included a list of headings/taglines and transitional phrases to amp up your verbiage.

Read the full blog.

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