Marketing
The Missing Line Item in Every Value-Add Business Plan
A branding plan is crucial when you’re doing renovations. Here’s why.
MHN Executive Council: Misconceptions About Working in the Multifamily Industry
They think they know us. They don’t.
From Side Tool to Infrastructure: AI in Multifamily Marketing
New research indicates that AI is moving to the forefront of marketing operations.
MHN Executive Council: Multifamily Needs to Adapt. Here’s How. (Part 2)
More areas where the industry needs to play catch-up.
Why Apartment Branding Matters for Attracting Millennial & Gen Z Renters
It’s not just about aesthetics; it is a fundamental lever for demand perception, and long-term revenue.
Multifamily Marketing Runs on Trust, and Trust Is Operational
FirstService Residential’s Calynne Oyolokor on renewals, trust breakers and what spend works.
Words Are Losing Impact in AI-Generated Marketing Language
Language is one of the most powerful tools in multifamily marketing—but only when it means something.
How to Personalize Your Marketing Strategy
Tips for a smoother and more welcoming leasing experience.
Zillow, LCP Media to Offer Free Virtual Tours to Eligible Properties
Communities can capture up to six areas at no cost.
MHN Executive Council: The Multifamily Industry Is Changing. Here’s How Professionals Need to Adapt.
Keep up—or risk being left behind.