Marketing
AIM26: Star Ratings & Reviews in the AI Age
AI has altered the apartment search process. J Turner Batdorf shares research findings on how your response to reviews should change, too.
AIM26: The Evolution of Search
Reach by RentCafe Senior Director Catriona Banks-Orosco talks with Suzann Silverman about best practices to appeal to renters and establish trust during the customer journey.
When Should Multifamily Marketers Jump on Social Media Trends?
Social media trends move fast, leaving multifamily marketers to decide when joining the conversation drives engagement and when it doesn’t.
Move For Hunger Packs More Than 1,000 Pounds of Food at AIM 2026
The nonprofit partnered with AIM 2026, CORT, Albertsons, Second Harvest Food Bank of Orange County, and other multifamily leaders at the event.
MHN Executive Council: Best Career Advice You’ve Ever Received (Part 2)
More tips from our experts that have transformed how they manage.
How Rent Concessions Are Driving Multifamily Leasing Competitiveness
Almost 40 percent of listings this year included some form of incentive, according to Zillow.
Student Housing Unlocked: Inside Subtext’s Award-Winning Social Media Strategy
The firm’s Maggie St. Geme joins MHN’s Olivia Bunescu to discuss how authentic social media, on-site teams and hyperlocal content can shape student housing marketing.
MHN Executive Council: The Best Advice You’ve Received in Your Career (Part 1)
Our experts share five tips that have made a big difference.
Why Residents’ Voices Are Your Best Renewal Asset
By prioritizing authentic voices, operators can move beyond surface-level reputation management and toward something far more valuable.
In Defense of the Personality Hire
AI can handle the basic tasks. But it can’t entertain your residents.