Marketing

MHN Executive Council featuring Pietroforte, Love and Anderson

MHN Executive Council: Strategies to Incorporate Authenticity Into Your Resident Communication

Your renters want to hear from you, not AI. Here are some tips to personalize your messages.

Headshot of Patrick Hennessey

Will the Next Amenities War Be About Services?

Patrick Hennessey talks about why renters are turning towards this element of community operations.

NAREE Podcast Award-Silver to Jordana Rothberg

MHN Podcaster Wins Silver NAREE Award

The National Association of Real Estate Editors recognizes excellence in real estate journalism.

MHN Executive Council featuring McPeak, Love and Cook

MHN Executive Council: New Ways to Improve Resident Satisfaction

Looking to increase renewals at your community? Try these suggestions!

Apartmentalize crowd shot

Apartmentalize Special Report: How Purpose and Precision Can Differentiate Your Brand

Storytelling and strategy drive stronger connections, clicks and conversions.

NAA Apartmentalize attendees

Apartmentalize Special Report: Smart Strategies for Stronger Teams

The event kicked off with insightful panel discussions to help property managers rethink AI, onboarding and investor communication.

Slides from a presentation detailing how Bristol Development Group’s new construction case study shows how AI assisted with a pre-leasing strategy.

Outperforming in a Soft Apartment Market

How operators can use AI to ‘squeeze more juice’ out of demand for new leases.

Stock image of a prospective renter putting together a self-guided tour

More Than Just a Code: Creating a True Experience for Your Self-Guided Tours

To truly capture the attention of prospective residents and stand out in a competitive market, property managers must elevate their self-guided tours from merely providing access credentials to fully engaging and informative experiences. 

MHN Executive Council featuring Lugo, McPeak and Pittro

MHN Executive Council: How Should You Prep Your Community for Summer?

Tips for preparing for everything from barbecues to storms.

Composite photo collage of two astonished happy girls stand artificial intelligence webpage prompt cyber isolated on painted background.

Tips for Strong AI Marketing Prompts

Follow these steps to get the best responses.