Marketing
GEO: What Apartment Marketers Need to Know
Learn all the basics of generative search and how to get started.
MHN Executive Council: Top Things Multifamily Execs Want to Learn About
There’s always room to improve! Here’s some inspiration on areas to explore.
How to Get Your Website to Rank Higher: Back-to-Basics SEO
Recommendations for navigating AI and generative search.
From Google Search to AI: How Renters Are Discovering Properties Today
The way people search for information is evolving and multifamily marketers must keep up.
MHN Executive Council: Best Website Features
Are you getting the most out of your marketing tool?
RETCON Special Report: Tech Goes on Trial
Panelists stressed that any successful technology solution should make both residents’ and employees’ lives easier.
Are Services the Next Must-Have Multifamily Amenity?
As the industry evolves, could a service-first approach be the key to staying competitive in multifamily?
6 Design Trends for Boosting Resident Retention, Condo Sales
Are the look and feel of your buildings in sync with what’s hot right now?
8 Major Renter Pet Peeves—And How to Address Them
It’s not always sunshine and roses at an apartment. Here’s what to do when residents complain.
Top Marketers: Stretching Dollars and Spreading Knowledge
Community Preservation Corp.’s Eric Bederman talks about working for a large city agency vs. a nonprofit and campaigns that promote housing.