“You Want Me To Do WHAT?” Controlling the Narrative With Your Competition
Why addressing your competition can actually be beneficial to you.
Is Association Involvement on Your 2021 Roadmap?
The power of personal relationships is immense, but all too often, this opportunity for professional growth is missed.
How Self-Guided Tours Empower the Prospect
Brent Williams offers a fresh take on a hot topic.
Fan of the Netflix Hit, Selling Sunset? Jason Oppenheim Shares Some Great Tips That Also Apply to Leasing Apartments
An interesting tool to share with leasing consultants.
Self-Guided Tours Are Going to Take Your Jobs! Or Not?
This technology offers a great opportunity to work with leasing consultants, not against them.
Your Resident Has Started to Shop Around! Can We Stop It?
In general, we are used to prospects coming into our communities in the middle of their buying cycle. But with our existing residents, there is a possibility they never actually start shopping around.
‘Mom…Mom…Mom!!’ ‘Not Now, Honey, I’m Talking to the Leasing Agent!’
From the perspective of kids, apartment hunting is painfully boring. So when they flip out, you lose the parent’s attention. Here’s how to avoid losing a prospective resident, too.
The Tide Is Turning on Accepting Felons
Because of Fair Housing concerns of disparate impact, there have been real-time changes to company screening criteria. Is the industry becoming more comfortable with accepting these renters?
We Were Right All Along: It’s the Sense of Community That Drives Renewal
According to research, residents care about their connection to their neighbors. What might be surprising, however, is that multifamily professionals seem to underestimate related parts of the equation.
Adopting Leadership Traits Before You Actually Lead
There is a big misconception as to how someone becomes successful. It’s not that people go above and beyond because they are leaders, but rather they are leaders because they go above and beyond.