Guest Blog
11 Ways to Create Prospect-Centric Apartment Marketing
With the digital tools you have available to you today, there are whole new ways to put the customer first in your marketing. Here’s why we think it’s a perfect fit for multifamily.
5 Tips for Effective Multifamily Email Marketing
Just because more is possible, doesn’t mean multifamily operators are using email marketing more effectively.
Betting on Service
There a new developments popping up all over the country. The best way to distinguish yourself is to make customer service a priority.
3 Things to Remember When Renting to Families
In the end, families are looking for three things when choosing where to live: location, value and convenience.
How to Deal With Associates Whose Performance Is Not Cutting It
When even one team member’s work is not meeting expectations, it can significantly hamper a multifamily company’s operations.
How to Attract Boomer Renters With New Technology
Boomers are using technology more than ever before. They’ve officially adopted social media, search engines and smart devices to find the information they want and stay in touch with everyone and everything. It’s about time senior housing marketers take notice.
Is it Really the Best Idea to Make a Superstar Leasing Consultant an Assistant Property Manager?
The apartment industry has a very consistent career path. But does that really make sense?
How Will Amazon’s 100,000 Jobs Impact Package Management in Multifamily?
If your apartment communities have not yet adopted a solution to combat the influx of packages—such as a smart room, package lockers or a package management team—now is the time.
The Property Manager’s Guide to Noise Pollution: 4 Tips for Quieter Units
There are a few ways that property managers can help to mitigate the problem of noise pollution in an apartment.
Is Pot the New Pets?
Could marijuana be an opportunity, like pets, for innovative, early adopters to have a meaningful point of differentiation versus their comps?









