The Evolution of Social Media Strategy for Communities

A Multifamily Insiders report highlights factors for social media success, including identifying metrics to judge different programs, and what to use to reach prospects and residents.

brent williamsMultifamily Insiders recently released our Social Media Strategies Report, and some of the responses highlighted a shifting landscape in the use of social media for apartment communities.

The Changing Approach to Facebook

With each passing year, apartment communities are accepting of the fact that with Facebook, they must pay to reach their audience.

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