Operations & Technology
AIM Special Report: The Flexible Leasing Draw
Apartment owners are finding value in offering renters a range of options and incentives.
Finding the AI-Human Touch Sweet Spot: Marketing Mistakes to Avoid
Here’s what you should be on the lookout for when you’re trying to balance your artificial intelligence usage.
AIM Special Report: Best Practices to Maximize GEO Search Results
Strong generative engine optimization involves a mix of technical expertise and a tourism-oriented mindset. Here is what you should prioritize.
AIM Special Report: Leasing Strategies for Today’s Market
Renters’ searching habits have changed considerably in recent years. Here’s what to look for.
9 Pet-Friendly Event Ideas for Your Doggone Apartment Communities
Suggestions that will help with retention, allow you to market to potential residents and get overwhelmed by cuteness.
5 Ways AI Tools Advance Multifamily
Innovation’s accelerating. Here’s what property managers need to know.
From TikTok to Threads: Jim Gray on Navigating Real Estate’s Next Digital Wave
The social media coach shares actionable advice on how to diversify marketing efforts beyond a single platform.
Resident Events That Don’t Cost an Arm and a Leg
Low investment costs, high rewards for your residents!
MHN Executive Council: Awesome Swag Your Residents Will Actually Want
The key to a good move-in gift? Give them something they’ll actually use. Here are some great suggestions.
Using AI to Enhance the Renter Journey
Multifamily operators are getting friendly with AI to improve the resident experience.